It’s less expensive and less time-consuming to keep a current customer than to find new ones. Spending too long on seeking out new customers means you could end up losing track of your current ones.

You may have heard of the Pareto Principle previously; if not, here’s a quick summary. The Pareto Principle states that for many outcomes, roughly 80% of consequences come from 20% of the causes. If those numbers sound familiar, that’s because it’s also referred to as the ‘80-20 Rule’.

Translate that into your current business, and most of your revenue may come from only 20% of your customers. Or maybe the percentage of income is even higher, from fewer customers.

Your existing customers already know, like, and trust you. They saw the products or services you offer and are inspired to purchase from your business.

Have a more significant impact on your bottom line by staying top of mind by communicating with existing customers. Use one or all of these tactics as a way to nurture existing relationships for the win:

1. Know your customer - Get to know what makes your target customer tick. What are their interests? What is their main age demographic? What do they love/hate?
2. Nurture through email – A nurture email campaign is intended to connect with your customer by delivering value and building trust. Ideas for this type of email can be content that offers value-add information about your product, insider deals, or it could be an invitation to a customer-only event held by your company.
3. Interact on social media - If your customer hangs out online, chances are they will be on social media too. Interact regularly with your followers to build more trust. Add a personal touch too. For example, don’t answer similar questions with the same scripted response; treat each question with a unique approach instead.
4. Reward loyal customers – Recognize customers that have been loyal to your brand. Send a special thank you like a discount coupon or code, a gift, or a special price /early access to a new service or product.
5. Ask for and listen to feedback - Customer feedback provides invaluable information that can be used to effectively connect with your audience. Requesting input from your customers makes them feel valued and heard. Acting on that information is even better.

The solution: Let us help you.

Our experts can take over your email and social media presence and act as an extension of your brand to nurture existing and attract new customers.