Trust is the foundation of any relationship, whether it is business or personal. People ask trusted friends and acquaintances for business recommendations. And often recommend companies they know, like, and trust.  

When navigating a website, trust goes beyond a shiny badge or an encouraging seal of approval. Your customers' entire journey through your website should be full of trust signals from start to finish.  

Here are seven factors to consider: :

1. Clean and modern design – Is your website well-designed and fit into the general aesthetic expected from their industry and customers? Every website doesn't need to be a work of art, but it needs to look like your business cares about its appearance. If an overall design appeals to your target audience, customers will stay on the website longer.

2. Mobile website – Your website must work correctly on mobile devices such as smartphones or tablet computers. Most modern websites are built responsively, but a surprising number of businesses have never checked or tested their websites on a smartphone. 40-60% (or more) of visitors could be using a mobile device to view your website, so don't lose out on these potential visitors.

3. Visible contact number– This is vital to building trust. A genuine business lists a telephone number on every page, ideally above the fold. If you prefer not to receive telephone calls, list alternative contact details that are visible and easy to use.

4. The address listed on the website – Always list your physical address on your website. In fact, in some countries, it's a requirement to list the address. If no physical address is needed, they look at alternative options, such as including a map of your service area, as an example.

5. Reviews/testimonials – Embrace customer reviews and testimonials—these signal to potential customers that they can trust you. Display reviews for the products or services offered or a case study detailing a product or service.

6. Updated content – No one wants to read yesterday's news, and they shouldn't have to read outdated content on your website, either. Review content every quarter and create a running list of pages that need to be updated. Are blogs dated 2015? Update the blogs with current content and year. Add new content based on recurring questions about your product or service.

7. The copyright date in the footer – Be sure to show a copyright year or a date range (e.g., 2017 - 2021). It's an easy fix that can help people trust that your business is active and genuine.

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