Podcasts are a top-rated method of consuming information. Not only that, but it also seems like everybody on the planet has one! 

Planning and recording content can be time-consuming, especially if you struggle to commit to creating one. Perhaps you want to get your own podcast off the ground, but you don't have the spare time to do so. That's perfectly understandable, as there are so many hats you can wear in your business. 

One way to get in on the podcast craze is to be a guest on somebody else's. You don't have the stress of writing and recording your material, and just by being on somebody's podcast, you're giving the host valuable content they can use.

Before you start, it's not as simple as showing up and promoting your business - it's as crucial as preparing for a business presentation. That's why it's best to go through a checklist of everything you need to remember.

Let's look at some pointers to get you started:

Listen to the podcast: Prepare by listening to a few podcast episodes on which you will appear. Are the previous guests formal or conversational? Is the host fast-paced, or do they let the guest talk at length? Pick elements from past episodes to bring up in conversation with the host, which they will appreciate. If you're already a fan of this podcast, then fantastic, you're halfway there!

Prepare your answers: Many podcasters like to be prepared and send their guests a list of questions to run through. They might not want to deviate too far from these subjects, so preparing your answers is essential. If they wish to freestyle their questions a little more and don't send you a list, prepare some of the most asked questions about your business. Don't script it, though; you want to sound natural.

Have emergency silence breakers: Lulls in conversation are inevitable, mainly if the podcast follows a more casual style. While small silences are OK, people listening to the podcast will find long gaps in conversation awkward or unengaging. Perhaps the host has an off day or forgot a specific question. Make sure you have one or two silence breakers prepared. You could even refer to something relevant from a previous episode that you feel is relevant to your conversation.

Don't over-promote yourself: One mistake that some podcast guests make is that they take every opportunity to promote their business. This can sound like a never-ending advertisement for listeners. Instead, promote your business by being yourself and discussing why you do what you do. Avoid being a talking billboard. The audience wants to hear about the human being behind the company and feel included in the story.

Share your personality: Show some of your personality without coming off like a robot. If applicable, interject some humor into your appearance on the podcast, especially if you are nervous. It makes you human and genuine, which listeners appreciate.

Be sure when you land a podcast guest slot, let us know. We’d be happy to consult with you to strategize on using the content to your benefit while at the same time benefitting the show host.

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