How to Create a FAQ Video That Your Customers Will Love
Your customers will have questions, and that's a good thing!
There will always be several common questions that come up, though, and that is why every business has an FAQ page. It's easy to direct people there and allow them to learn more about your company. But what if you could deliver the content more memorably?
That's where FAQ videos can shine, and here's why:
They are more engaging, but videos are also far more accessible to remember than written text. People absorb more details from a video than they would from reading through a long list of questions and answers.
Videos are also a fantastic way to share more about your brand and personality. Your customer can connect more with you, which quickly raises your trust factor.
For example, imagine you're selling a product, and one of your most frequently asked questions about this product is how to set it up. You could, of course, have a helpful written guide, but that is a lot of reading for your customer!
If you were to demonstrate how to set this product up in a video instead, you give your customer a comprehensive answer to their question; you're engaging them more. More engagement equals a positive customer experience!
So, let's get started on creating your first FAQ video.
Make a list of your questions: First things first, gather your questions and make a list of the ones you want to answer in your video.
Write a script: Plan out your answers to every question, and practice saying each one aloud. Edit it down to short, precise sentences if it's too much of a tongue twister.
Practice a few times: This helps you feel more comfortable talking to the camera. As you gain more confidence, you can add more "character" to your answers!
Find a place to record your video: Location is essential. It doesn't need to be a fancy film location but think of light, space, and sound when choosing a place to record.
Record your video: Time to start recording! You don't need all the latest camera equipment to record a video. Your smartphone will do just fine. Most people on social media unlock their phones and start talking.
Edit your video: Most computers come with basic video editing software, and you can even edit your footage directly on your phone—no need to purchase any expensive editing products.
Share your video: Now it's time to release your masterpiece to the world. First, you'll want to upload it to your FAQ page. Don't forget to share it on social media either for greater visibility.
Do you have questions? We have answers and can help you create a FAQ video, or any other type of video needed to promote your business. Fill out the contact form below and one of our team members will get back to you.