Contact pages can be an extremely powerful component of your website, but they're often treated as an afterthought.

At face value, they probably don't look like much, and it's natural to assume they don't need a lot of thought put into them. But that assumption couldn't be more wrong. In fact, a well-designed contact page could convert a visitor into a customer.

People buy when they know, like, and trust you. A contact page is an important factor in that process, and I'm going to show you how to create one that lets your customers know they're in the right place.

We have included a list of elements to include on a contact page. You can, of course, expand or create a completely different list, but these should help to get you started.

Phone Number: This is obvious but should always be visible if your business accepts phone calls. Make sure the number is set up as "tap to call" so that a mobile user can tap the phone number and call you instantly.

Address: There is nothing more frustrating than a company that is vague about its physical location. Lately, customers are increasingly wary of businesses masquerading as local when they are really on a different continent. Revealing your address increases trust in your audience, whether the business is a brick-and-mortar location or a solopreneur office. 

Map:  Using a mapping plug-in on your contact page, such as Google Maps, will allow your website visitors to easily plan their route to you. Not only is it an extra reassurance that you are where you say you are, but it is visually interesting on an otherwise very plain page.

Contact Form: A contact form is fairly standard and allows visitors to contact you easily or request more information. It also provides some reassurance for a visitor that their message is going to the right place.

FAQ Link: A link to your knowledge base or FAQs will help visitors to self-serve and get answers to their most common questions. This can cut down on support or customer service costs, as well as provide faster help to a potential customer - particularly after office hours.

Social Media Details: If your business is active on social media, be sure to include links to your pages or accounts. This allows visitors to have another method of getting in touch or learning more about your business. If you have direct messaging enabled for your accounts, your visitor may be able to get in touch faster than sending in a ticket or email.

Spend a few minutes reviewing your contact page while using the above list as a reference. If some elements are missing, be sure to add them or contact us for help by filling out the form below. We'd love to help you work out your new contact page, content, or even a new website.