Email marketing campaigns are an excellent way of attracting visitors to your business. A significant advantage is the flexibility and a fantastic opportunity to keep in touch with a highly relevant audience through email marketing. And this is the one digital marketing channel over which you have control, but only if you are consistent with messaging and delivery. 

To maintain consistency in email marketing, here are a few best practices.

Show up: This might seem the most obvious step, but it's the first hurdle every business owner must overcome. With a return of up to $40 for every $1 invested in email marketing, email marketing should be the first tactic in our marketing strategy. 

Manage the Database: Make sure your email list is protected, connected to, and enriched by every individual on it. Build, maintain, and utilize your email list to its full potential to guarantee success in your ROI.

Deliver value: Send an email that helps your customer to get a quick win, provides some inspiration, or helps with a problem. You are nurturing the relationship for future sales or word-of-mouth reference by keeping them engaged. 

Keep to a schedule:  This is critical. To be top of mind with your email subscribers, send out emails regularly. This means choosing to send emails on a specific day of the week and following through with the plan. A weekly email is a good starting point for most businesses.

Batch create: If you need help developing emails, it can help to assign one or two days each month to batch create your emails. Your email service provider will allow you to schedule your emails to be sent out in the future, providing cover for you in case you have a busy period.

Track results: Be consistent by tracking your email results and adjust accordingly. All email service providers offer this option allowing you to determine what type of content and emails work best for your audience. 

Consistency is key in any business venture – regardless of what you're selling, whether you're in the service or customer-focused industries, or even if you're selling yourself.

Consistent email marketing campaigns help customers know what to expect from you, which increases brand trust, establishes a reliable reputation, and keeps them coming back for more. That's why you want to make sure that you're delivering great content that your customers can enjoy ahead of schedule and beyond typical expectations.

The successful execution of any email campaign requires a mixture of the right content, the right timing, and the right delivery. So make sure that you're committing to and sticking with these best practices as you create, publish, and distribute your email communications.

If this blog has inspired you to create a consistent email campaign for your business, but you don't know where to start, we can help. Fill out the form below to get started.