Are you completely and utterly at a loss about what to write? Is your content becoming stale, repetitive, and uninspired?

Many business owners have been in the same position as you. I would bet that almost all of them have.

Writing is hard enough when you already have an idea in mind, but it becomes near impossible when the topic pool has dried up, and you need to create fresh content for your customers.

While it might seem that you've exhausted every idea or explored every facet of your niche, there's always something you can write about, and it's surprisingly easy to find inspiration.

How do I find new content ideas?

Reddit.

Yes, that's right. It might seem like an odd choice, but let's look a little further into this enormously popular website and why it's a goldmine for content ideas.

It's a forum where people gather to talk about common interests. Because of its popularity and the variety of people who use it, the chances are it's going to attract a community for lesser-known niches too.

For example, if your business sells dog training equipment that focuses on positive reinforcement, there is probably a subreddit.

So, let's imagine you've found the dog training subreddit, and you're scrolling through that forum's posts. What will you typically see, and how are they useful for content ideas?

Questions: People ask questions on Reddit all the time. This is valuable for content ideas because it gives you immediate insight into what your target audience wants to know.

Discussions: Because Reddit allows for a vast variety of discussions, there is much to glean from reading a single comment thread. For example, perhaps a few people discuss the merits of training with treats vs. training without. You will be able to see arguments from both sides of the coin.

Complaints: It might sound negative, but it's good to keep your ear to the ground when people complain. And people on Reddit will certainly air their grievances! Reading about what people in your chosen niche are unhappy about allows you to create content that solves their problems.

Engagement: People on Reddit can upvote comments or give them awards. It's an excellent way to gauge interest in specific topics, discussions, or opinions. Review the posts with the most engagement or upvotes in the subreddit you're on.

Are you at a loss for inspiration or don't have time to get on Reddit? We can help by planning a content strategy that fits your needs. Contact us today.