If you have ever worked with a web designer, you've likely heard of the term "white space" or "empty space." What does this mean? It is quite simply any space you see around elements on your webpage. And it doesn't have to be white either!

For many business owners, the temptation to add more content to empty spaces is often met with resistance from their designers. And there's an excellent reason for that.

White space serves an essential purpose.

It creates harmony in a design, increases the readability of content, and can even encourage a website visitor to click on the "buy now" button.

White space is pretty amazing when it's used correctly. For something that nobody notices, it's quite a powerful design tool. Here are some other benefits of white space in web design:

What are the benefits of white space in web design?

• Creates a great first impression.
• Gives the eye a place to rest. 
• Reinforces your brand tone. 
• Motivates visitors to act.
• Boosts website loading speed.  

So, where does white space shine? I humbly offer you, as an example, the Jason Hunter Design website; with the liberal use of white space and bold call-to-action buttons, the site is simple to navigate and easy on the eye. This simplicity provides an excellent mobile experience with easy-to-read text, clean icons, and simple galleries. You can see the site here.

Another website that uses whitespace effectively is Mayberry Farms Online, a premier, pick-your-own strawberry farm and home to high-quality soap and skincare products. The simple color palette of strawberry red and white allows the product to shine and reinforces the brand tone for the farm. Check it out here.

Finally, our staff pick is the Tap Truck Atlanta, an elite mobile bar that provides custom beverage options, professional bartenders, and vintage trucks to elevate any special event. The website exudes emotion with images of their captivating 1940s sedan delivery trucks converted into functioning beverage tap stations. The liberal use of white space, combined with a simple color palette and text treatment, ranks this as one of our favorites. You can see it here.

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