You might think writing is the best skill you can have when creating marketing content for your business, but you'd be wrong. Listening to your customers is paramount. Blogs, product descriptions, social media posts, and videos will fall on deaf ears if you do not listen to your customer. 

Consider this: Your customers are constantly communicating with you, whether it's through positive words, reactions, or even a lack of engagement with what you have to say. It can be subtle at times and easy to miss, but it can be one of the most valuable assets you could ever have if you catch it.

Many business owners have a well-established content plan based on an avatar of their target audience. While this is immensely useful, be cautious of using it exclusively as a guide. Customers state their needs every day in every way. 

How can you harness the power of listening to supercharge your marketing content and connect with more prospects and customers? We have included some examples below:

Listen to your customers: Take the time to actively listen to your customers, even if what they are talking about doesn't seem relevant, or you don't quite connect it with a problem to be solved. Take note of what they say and review it. Common themes may arise in these conversations, which can be used to create more content. 

Ask questions:  Your customers will be only too happy to answer questions. Ask more open-ended questions on social media that allow for a more extended discussion. You could feature a voting poll with an option for people to add their suggestions or create surveys for more streamlined feedback. When you show customers you are interested in hearing their opinions; they will share a wealth of information with you.

Promote popular content:  What does your audience engage most with, and why? Focus on promoting content they want to see, not what you want to see.

Feature customer stories:  Show you care, create a loyal client, and feature a customer story in your content. If they're not too shy, this could be a blog post or social media post telling their story or even interviewing them on video! This technique is relatable to other prospects and customers and indicates that you are actively involved and listening to your target audience. 

If we have sparked some inspiration and you need assistance putting your content ideas into a plan with measurable outcomes for your business, fill out the form below or give us a call; we'd love to collaborate with you.