Pop-ups are an effective marketing tool and can generate more email subscriptions, sales, and a higher level of interaction with your brand.  However, when misused, they can have the alternate effect of scaring away a potential customer or negatively impacting SEO through higher bounce rates.  Don't risk losing out on a potential sale with a poorly placed pop-up.

Effectively use pop-ups in the following ways:

Timed: A timed pop-up will only appear after a predetermined number of seconds. For example, 10 seconds and it's based on user activity. If the user is still on the page after 10 seconds, there's a good chance that they're starting to engage with the content.

Scroll: This is an action-based pop-up indicating the user has chosen to engage with the website. For example, if the user has scrolled down 50% of the page, the pop-up appears.

Page-based: These types of pop-ups will be triggered when the user has visited a set number of pages in their browsing session or because they have visited a specific page in their browsing, such as pricing. For effectiveness, this can be combined with a timed pop-up.

On-click: This pop-up is triggered by an action such as a user requesting information or signing up for a newsletter.

Placement: Pop-ups can be shown in many ways. One of the most common (and jarring) is a full-screen pop-up. While these can work, they do interfere with the browsing experience. Better options would include a modal centered pop-up (not full screen), a banner at the top or bottom of the website, or a slide-in option from the lower left or right corner.

Exit Intent (Use carefully!): An exit intent pop-up is still quite an annoying experience for someone who has chosen to leave a website. It can undoubtedly win back customers with the right message but must be used sparingly and with great caution. This type of pop-up is best used for a limited-time promotion.

Let us help you strategize your pop-up pages for an optimal user experience. One of our experts is ready to help!