Social media presence serves as a bridge for companies desiring to increase brand awareness while simultaneously creating immediate connections with their ideal customers. It represents a modern modality for word-of-mouth referrals, inherently having higher resonance because these companies’ pages are often discovered through the sharing of links by trusted sources.
Social media marketing utilizes specific techniques for the targeting of social networks and their respective applications. They provide opportunities to not only establish presence on desired platforms, but those techniques also encompass content, advertorials, customer feedback, and creative engagement.
Social media marketing strategy begins with summarizing everything a company desires to gain from the platforms they use. The more specific the strategy, the more effective you will be with your execution of your plan.
Organic Content Production & Management
We know that not all social media content will come in the form of paid advertisements. Organic content is incredibly helpful to businesses and their branding, and its focus should always be centered around providing high-quality content that customers find interesting and informative. Not every business finds time to create this kind of content and manage the engagement that ensues, but this valuable resource serves as the foundation of trust and confidence for their target audience.
Network Customer Service
Effective social media marketing also includes customer service to the clientele. Our services provide live and/or bot responses that allow for customers and clients to feel seen and heard by businesses as they reach out with their questions or concerns. Customer service also applies to the comments, messages, posts to the page, and responses to reviews.
Optimization provides the best chance of your content being shared. There are many tactics to use in refining your social media strategy, and that’s where optimization comes into play. Here are a few ways we optimize your social media page and content:
- Call to action buttons
- Correct contact information
- Proper links to websites
- Hashtag strategy
- Optimizing image size