Proximity Marketing is the next generation of mobile marketing. What is proximity marketing? Picture this: A customer walks by your storefront. An advertisement with your offer immediately appears on their cellular phone. How does this happen? Bluetooth — the same technology that powers nearly all handsfree earpieces. Among cellular subscribers, 71% use a mobile phone that already supports Bluetooth!

Bluetooth proximity marketing allows you to reach out to your customers instead of waiting for them to come to you.

One of the most popular benefits of the Blue Beacon program is that it is completely free of charge to consumers. We enable clients to promote their businesses by sending still and animated images such as GIF, audio files such as in the form of Ring Tones, video clips i.e movie trailers, text files, promotional or discount contents, bar codes, mobile games and java applications, business card files etc. Below is a list of content types that are supported by our Blue Beacon products.

• Still images [GIF or JPEG files]
• Animated images [Animated GIF files]
• Video [WMV, 3GP, RM or MP4 files]
• Audio [WAV, RMF, MP3, MP4 or Ring-tone files]
• Java Applications [ JAR files]
• vCal [Calendar Event files]
• vCard [Business Card files]
• Live Data Feed [Such as JPG and GIF]

Sending content using Bluetooth is free and legal in all countries as it uses the microwave radio frequency spectrum in the 2.4 GHz to 2.4835 GHz range, the same level as cell phones.

Below are just a few applications for which proximity marketing is useful:

Entertainment Venues

• Cinemas and Theaters
• Music Festivals
• Concerts
• Exhibition Centers
• Bars and Clubs
• Restaurants
• Sports Stadiums

Transportation Venues

• Airport Lounges
• Railway Stations
• Trains
• Bus Stations
• Bus Stops

Additional Areas

• Field Marketing
• Bill Boards
• Poster Sites
• Kiosks
• Banks
• Exhibition Centers
• Shopping Centers
• Trade Shows
• Universities and Colleges

We offer several media servers including fixed and portable solutions.