Why Privacy Focused Analytic Tools Benefit You and Your Users

Internet privacy is of concern, and for a good reason. Users worldwide have gotten wise to the watchful eye of the internet and are concerned about tracking, surveillance, and ID theft. 

Many businesses are becoming increasingly aware of this issue and don't want to be part of the problem. While collecting data on a target audience is valuable to deliver the best product or service available, businesses are starting to look toward more privacy-focused alternatives.

A tool like Google Analytics is free, but this can come at a heavy price for a customer's digital privacy.

How can a privacy-friendly way to analyze data help you? Let's find out.

You get the data you need:  Google Analytics is a giant fishnet; it will catch a lot of data. And it can be overwhelming for a business owner as the data is broad and deep. Use a more streamlined option that only tracks the information you need without making the customer feel watched. Avoid the overwhelm of interpreting the data you probably won't even need.

Your audience won't associate you with being watched: Be the hero and the website that doesn't have a frustrating cookie popup. The average internet user is discerning about digital privacy. They know that those cookie consent popups probably mean they will see a suspiciously specific ad appear on a different platform after they've been browsing. They agree begrudgingly, knowing their data is getting collected but probably not being too thrilled about it.

You don't contribute to the privacy problem: With the increasing number of ulterior uses for data, such as the pushing a political agenda or the spread of disinformation, now is the time to take action and step away from mining personal data. Be the business owner to embrace a privacy-friendly alternative to make your customers happy.

A couple of privacy-focused website analytics platforms are an alternative to Google's tracking leviathan. Here are some we recommend:

Fathom: This service touts itself as "Website analytics without compromise" and respects privacy laws like GDPR and more.

Simple Analytics: The platform was built on a simple concept - no cookies at all. The interface is simple and straightforward.

Matomo: The company started in 2007 as an open-sourced decentralized platform and claims to do 95% of what Google Analytics does. 99% of users use the analytics code, which is open for anyone to host the analytics on their servers. This means that Matomo has no access to the data.

If you would like to explore these alternative options to Google Analytics, fill out the form below. We have a team of experts that can help.