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Logo
Creative Brief
Name
Email
Company Name
The way you want it on your logo
Tag Line
If applicable
Describe the type of business you have
What type of products or services your company supplies… etc.
What type of overall mood would you like to project with your new logo?
For which categories will your logo will be used?
Web Site
Printed Materials [Business Card, Stationery, etc…]
Embroidery [There will be no shading affects for logos that require embroidery]
Should we consider print costs when we design your letterhead and envelopes?
Yes, I want to keep my print costs low
Somewhat, I want a nice design, but not too fancy
Not at all, be creative!
How would you describe the effect you are looking for in your logo:
Fancy
Cutting-Edge
Unique/Creative
Clean/Simple
Classy
Professional
Corporate
Modern
Industry Oriented
Outdoors/Natural
Traditional
Local/Neighborhood
High Tech
Retro
Fun
Serious
Illustrative
Silly/Cartoon
Masculine
Feminine
Childlike
Would you like a symbol or a logotype?
Symbol
Logotype
No symbols, just a professional font
Not sure, you decide
A symbol is an abstract illustration with your company name typeset alongside.[example: the Nike Swoosh, McDonald’s Arches, Wachovia logo]. A logotype incorporates your company name into the logo itself.[example: IBM, Microsoft, Coca Cola].
Do you have font style preferences?
Corporate, Script, Bold, Light, etc
What colors would you like to see in your logo?
Please specify if you do not want to see certain colors in your logo.
Do you prefer your logo designed in CMYK or PMS colors?
CMYK
Pantone
Unsure
All logos are designed in Pantone unless specified.
How many colors do you prefer in your logo?
2 [Optimal for containing printing costs]
3 or more [More creative options]
Not sure
Please state any preference of colors/color combinations you would want the designer to use in your logo samples.
Please state colors you would NOT want your designer to use in your logo samples.
What graphic elements or images would you want the designer to use/emphasize in your logo?
For example: Some Real Estate firms want Roof, House, Key, Door, Initials, Pyramid, Pillar etc.
Which element would you want to AVOID using in your logo?
Some Christian Churches want to avoid the Cross, Real Estate firms want to avoid using the roof as a symbol in their logo.
Please provide 3-5 reference of company logos that you dislike along with reason why you dislike them.
This would help the designer avoid the style/image that may annoy you
Do you have any additional comments?
If you are human, leave this field blank.
Δ
Name
Email
Company Name
The way you want it on your logo
Tag Line
If applicable
Describe the type of business you have
What type of products or services your company supplies… etc.
What type of overall mood would you like to project with your new logo?
For which categories will your logo will be used?
Web Site
Printed Materials [Business Card, Stationery, etc…]
Embroidery [There will be no shading affects for logos that require embroidery]
Should we consider print costs when we design your letterhead and envelopes?
Yes, I want to keep my print costs low
Somewhat, I want a nice design, but not too fancy
Not at all, be creative!
How would you describe the effect you are looking for in your logo:
Fancy
Cutting-Edge
Unique/Creative
Clean/Simple
Classy
Professional
Corporate
Modern
Industry Oriented
Outdoors/Natural
Traditional
Local/Neighborhood
High Tech
Retro
Fun
Serious
Illustrative
Silly/Cartoon
Masculine
Feminine
Childlike
Would you like a symbol or a logotype?
Symbol
Logotype
No symbols, just a professional font
Not sure, you decide
A symbol is an abstract illustration with your company name typeset alongside.[example: the Nike Swoosh, McDonald’s Arches, Wachovia logo]. A logotype incorporates your company name into the logo itself.[example: IBM, Microsoft, Coca Cola].
Do you have font style preferences?
Corporate, Script, Bold, Light, etc
What colors would you like to see in your logo?
Please specify if you do not want to see certain colors in your logo.
Do you prefer your logo designed in CMYK or PMS colors?
CMYK
Pantone
Unsure
All logos are designed in Pantone unless specified.
How many colors do you prefer in your logo?
2 [Optimal for containing printing costs]
3 or more [More creative options]
Not sure
Please state any preference of colors/color combinations you would want the designer to use in your logo samples.
Please state colors you would NOT want your designer to use in your logo samples.
What graphic elements or images would you want the designer to use/emphasize in your logo?
For example: Some Real Estate firms want Roof, House, Key, Door, Initials, Pyramid, Pillar etc.
Which element would you want to AVOID using in your logo?
Some Christian Churches want to avoid the Cross, Real Estate firms want to avoid using the roof as a symbol in their logo.
Please provide 3-5 reference of company logos that you dislike along with reason why you dislike them.
This would help the designer avoid the style/image that may annoy you
Do you have any additional comments?
If you are human, leave this field blank.
Δ
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