Will this be a brand new site or do you have an existing one?
Brand new Existing
Please enter the domain(s) you'd like, in order of priority
Do you have the FTP and host log in information accessible?
Yes No, but we'll take care of that on our own No, we'd like to use you for that
Please describe your business in a few sentences. Include comments related to the culture and personality of your business.
What is your company’s mission statement, vision, philosophy, etc.?
What is your company’s reputation?
What is there about you and your background that sets you apart for a special (niche) group of potential customers?
Do you have any competitors, if so, how do you differ?
What is your target audience? Pay special attention to their income, interests, gender, age, even type of computer they use.
Do you have all images that you would like to be included in your website or would you like the designer to use imagery where appropriate?
Yes No, but we'll choose stock photos No, but we'd like your assistance in having some taken
Questions for logo design
Do you have a tagline?
What type of overall mood would you like to project with your new logo?
For which categories will your logo be used?
Printed Materials [Business Card, Stationery, etc…]
Embroidery [There will be no shading affects for logos that require embroidery]
Should we consider print costs when we design your letterhead and envelopes?
Yes, I want to keep my print costs low Somewhat, I want a nice design, but not too fancy Not at all, be creative!
How would you describe the effect you are looking for in your logo:
Would you like a symbol or a logotype?
Do you prefer your logo designed in CMYK or PMS colors?
All logos are designed in Pantone unless specified.
How many colors do you prefer in your logo?
2 [Optimal for containing printing costs] 3 or more [More creative options] Not sure
Please state any preference of colors/color combinations you would want the designer to use in your logo samples.
Please state colors you would NOT want your designer to use in your logo samples.
What graphic elements or images would you want the designer to use/emphasize in your logo?
Which element would you want to AVOID using in your logo?
Please provide 3-5 reference of company logos that you dislike along with reason why you dislike them.
Deadline, timing or exact date of completion for your website.
Do you have a budget you are trying to meet?
Do you need to be able to update the website on your own? (ie: CMS)
Yes No Unsure
How will you be updating the site in the future (if you are not using a CMS)?
Questions for Content
How long have you been in business?
What do you NOT want on your site in terms of content?
What problems do your prospects have that your business solves?
If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?
Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?
Is yes, please explain.
Why do you believe site visitors should do business with you rather than with a competitor? Why do your customers choose you and not someone else?
Unique equipment or methods.
On most websites, there are several “standard” pages for which content needs to be developed. In the areas below, you do NOT have to provide complete sets of content, which means that complete sentences and well-organized thoughts are NOT required. Feel free to randomly list your thoughts and ideas in bullet point format, and from that we will develop the more thorough and polished content for your website.
“About Me” Page
“Contact Us” Page
“Products & Services” Page
Will you be needing an additional SEO help? (ie: registering with search engines, adding businesses to Google Business Center, Analytic setup, etc.)
Yes No Unsure
How do you envision the finished project?
Imagine your website in 5 years from now. Complete the sentence: I know my website works because…
Name 3 things that are most important about the design of your new website.
Name 3 things that are least important in the design of your new website.
Do you have any color preferences, existing brand colors, and/or colors you do/not wish to include?
Please list between 3 And 5 other websites that you like, and tell us why are they attractive to you.
Any specific features you would like included? (ie: Log in ability, calendars, forums, blog, subscription services (RSS, email or newsletters))
Will your visitors require any special needs? (ex: Multiple language support, larger type for easier reading, etc.)