We know it can be difficult to reach your audience organically when creating content, especially for business owners. Sometimes, it feels like you’re constantly churning it out, getting no calls or returns, and that can be frustrating. What if, instead of relying on just your fresh content to pull in customers, you could attract clients effortlessly through your website? Specifically, with a lead magnet. Let's talk about what a lead magnet is and how your brand can benefit from them.

The Purpose of a Lead Magnet

Lead magnets provide value to your customers. Defined, these are often free offerings that businesses and brands place on a website or landing page in exchange for customer information. This contact information is then used to place customers into a sales funnel where follow-ups encourage them to make a purchase. This means you have that glorious email address newly tucked into your CRM. This is also another way to build your email list and nurture leads at the same time.

Types of Lead Magnets

Your lead magnet might be the first interaction (or transaction) that a consumer has with your brand. Even though they are not paying for it, it should be something relevant to your products and upcoming offers.

Usually content within a lead magnet is not publicly available and it can only be accessed by funneling through the lead magnet channel. Common examples of lead magnets could include:

• Checklists, templates, or quizzes
• Ebooks, whitepapers, or samples
• Tip sheet, calculators, or webinars
• Discounts, surveys, or coupon codes

Lead magnets often make a bold claim or present a very good offering. This is to entice people into accessing the content. 

Solving Your Customer’s Problem With A Lead Magnet

Your lead magnet should solve the site visitor’s current problem, plus follow up with more comprehensive solutions (of which they will want to buy after reading!).

The structure of this will include:

• Information about a specific problem the consumer struggles with.
• Different ways to solve the problem, including your ‘best’ options.
• A step-by-step process or a list of tools/resources.
• Diagnosed the problem for the consumer to follow up later with the solution.

Make it clear what you provide, how you provide it, and what you’ll do about this issue that your competitor won’t.

Lead Magnet Examples

If you’re looking to provide a lead magnet, here are some examples. Our marketing agency could host a lead magnet called, ‘Triple Content Reach With Your Brand’s Marketing Checklist.’

This site visitor may be looking for a marketing agency and is trying to determine if they need the assistance of this marketing firm (because they’ve been pushing organic content without seeing any growth). However, they aren’t sure if they have the budget, what they need in terms of marketing solutions, or how to go about picking the best firm.

This lead magnet will offer a complete checklist of marketing solutions that consumers should already have, including social media, a website, etc. It could also include what to look for when choosing a firm. After reading, the content may leave them with an idea of: How much am I looking to spend on marketing? What’s my biggest challenge with social media? What makes my brand stand out? This is the time when we would follow up with comprehensive marketing solutions.

Pro Tip: Make it a survey so that you receive responses and email addresses, and can follow up on specific pain points each customer has.

Some other examples of lead magnet titles:

1. ‘The Secrets to Keeping Your Customers Happy on Your Website' 
2. ‘Get Our Irresistible Recipe for the Perfect Chocolate Chip Cookies!’ 
3. ‘How to Ace Your 6-Figure Salary Interview and Walk In with Confidence’ 
4. ‘Double Your Property's Value with a Stunning Landscape Renovation’ 
5. ‘5 Powerful Sales Funnels For Social Media Success'

Remember to stay aligned with your brand values and offer genuinely helpful resources. You don't want to plague customers with another email lost in the abyss.

The Why Behind The Buy

Reciprocity and brand consistency in delivering your lead magnet information are important because when you provide something, people feel compelled to return the favor. When they are given something that truly helps them during their day and it's free, they can only imagine what they would receive if they purchased something from you. Read more about the why behind the buy here.

Wrapping Up Lead Magnets

A well-thought-out (and visually appealing) lead magnet not only attracts potential clients but also positions your business as a credible and authoritative source, setting the stage for converting leads into loyal customers. With strategic follow-ups and continued value delivery, you'll be on your way to nurturing long-lasting customer relationships. If you’re looking for digital marketing solutions that work for your brand, just fill out the form below and we’ll reach out to you soon.