On-Page SEO Examples & Checklist
Quality SEO strategies help potential customers find your website among search engines, so it’s important to understand the benefits that effective on-page SEO tactics have for boosting your visibility online. If you’re not familiar with on-page SEO, don’t worry! We’ll guide you through what you need to know and provide you with some on-page SEO examples to foster inspiration for your website.
What Is On-Page SEO?
On-page SEO refers to optimizing website content to improve visibility online and gain more search traffic from users. It includes enhancing aspects of your website like the keywords used in your content, HTML tags, and internal links. This differs from off-page SEO, which focuses on your off-site presence and efforts made outside of your website to improve visibility.
Take a look at the on-page SEO checklist below to see what parts of your site could be improved in order to gain a higher ranking on search engines.
On-Page SEO Checklist
- Keyword Research & Optimization
- HTML Tags
- Image Optimization
- Internal Links
- Landing Pages
- Meta Data
- Relevant Site Content & Topics
- Title Tags & Headers
All of these ranking factors are important when considering effective on-page SEO, but we’ll break down a few of them so that you can take action now and begin to improve your site’s visibility.
On-Page SEO Examples
- Keyword Research & Optimization: Keyword research is vital to discovering which keywords are best to target within your content. Keywords provide insight to what your target audience is searching for online. The purpose of utilizing keywords is to gain more website traffic by allowing search engines to tag your content appropriately.
Optimal Keywords = Higher Search Engine Ranking = More Website Traffic
Your target keyword should be placed within the first 100 words of your content, titles and headers, and subheadings. Not only will you want to mention the keyword multiple times, but also synonyms. (Tip: Too many irrelevant keywords can be harmful to your ranking, so choose wisely!)
Where to Use Keywords:
- Titles & Headings
- Page Copy
- Anchor Text
- Image File Path & Alt Text
- Meta Tags
For example: This blog post could use ‘on-page SEO examples’ as a primary keyword, but also ‘on-page SEO checklist’ and ‘on-page SEO techniques’ as synonyms secondary to the target keyword.
- Meta Data: Meta Data is a series of communications between your website and search engines. It tells search engines and users about the topics and concepts of your content. There are a few pieces of Meta Data involved in on-page SEO, but one of importance is the Meta Description. This is a quick summary of what people can find within your piece of content. These often appear on the search engine results page and entice people to click on your site and read your content, increasing your website traffic.
For example: For this blog post an appropriate meta description is, "This is a guide to on-page SEO, complete with on-page SEO examples. Learn how to effectively increase your visibility among search engines with this blog post." (Tip: include your keyword in the description!)
- Use internal links: This is super easy and simple! When you publish a new piece of content, link to other pages of your site that may be helpful for your user. (Tip: Rich anchor text is a plus.)
For example: This blog post is about on-page SEO and can utilize an internal link as follows. "If you’re looking for more guidance about on-page SEO and how we help our clients, take a look at our list of on-page SEO ranking factors along with other important SEO information."
- Relevant Site Content and Topics: No matter the technical on-page SEO work that you put into your site, relevant topics for your content will always be important. Be sure that you are creating content that your audience wants to read or see by putting in time and doing appropriate research.
For example: This blog post is about on-page SEO optimization, which is a service that we offer to our clients. This information is helpful for web designers and business owners alike that may come across the Jason Hunter Design website.
We hope this helps you as you consider an SEO strategy for your website. If you’re interested in improving the SEO techniques used for your content but simply don’t have the time or need expert advice, fill out the form below or visit our SEO Questionnaire! Together we can develop the best site for your brand.