Design Series: The Power of Microinteractions in Website Design
When it comes to designing your website, good looks are important, no doubt about it. But let's not forget user experience from start to finish! That means paying close attention to even the little things, like microinteractions. These not only elevate aesthetics, but play a crucial role in making your site interactive and engaging.
What are microinteractions?
Microinteractions are the small heroes of user experience design, with tiny yet powerful interactive elements to drive interaction. These can include button clicks, form validation, hover effects, loading animations, error messages, and more.
Microinteractions can improve your website’s design and thus, user experience by:
- Displaying system status to keep users in the loop.
- Providing error prevention to preempt potential issues.
- Communicating your brand values to establish an identity.
Types of microinteractions
Want to create an eye-catching website that users will love? Check out these types of microinteractions and start designing today!
- Feedback microinteractions:
Give users a response to their actions with feedback microinteractions, such as when a user clicks on a button to submit a form and an animation confirms the submission. These interactions are important for acknowledging their input and creating a sense of connection between the user and the brand. Whether it's changing the color of a button or a confirmation message, these quick interactions keep user confidence up while navigating your site.
Example: Here’s a thank you received after signing up for our newsletter
- Progress microinteractions
Keep users in the loop with progress microinteractions. These are used to show the progress of an action, like file uploads. The goal of these microinteractions is to ensure users know that their action is being performed with success. Progress bars and spinners are commonly used.
Example: Here’s a loading bar that might be seen while filling out a form.
- Invitational microinteractions
Invitational microinteractions are all about incentivizing users to take an action. Think of them as small yet effective encouragements, like prompt messages that invite form fill-out and small animations that invite users to click when they hover over a button.
Example: Here’s our chat bot, inviting you to join the conversation! Also, a button to book a strategy call with us.
- Gamification microinteractions
Not all microinteractions have to be serious. Gamified microinteractions can add an element of playfulness to the user experience. Think badges, points, or rewards for completing actions on the website. These features motivate users to stick around and enjoy using your site.
Example: Here’s a badge you can get on Facebook, a simple but effective reward that keeps you engaged.
- Navigational microinteractions
Give users helpful signposts that aid website exploration with navigational microinteractions. They could be animations that guide the eye to a specific button or tooltips that give insight into a feature. By incorporating these interactions, users can easily find what they seek and better understand website functionality.
Example: Our navigation bar is highlighted red depending on the page you’re on, letting you know where you are and allowing you to easily visit other pages of our site.
Pay attention to these small details to make the most of your web design and create an exceptional user experience. By doing so, you'll help your website stand out and keep users engaged! Looking for professional help? We’ve got you covered. Just fill out the form below and our experts will be happy to help bring your design ideas to life! Happy Designing!