Nonprofit Brand Analysis Questionnaire

Nonprofit Brand Analysis Form
Name
Name
First Name
Last Name
Optional, but helpful in creating your brand analysis.

Brand Identity

Let’s start with the basics. Who are you and where do you fit in the marketplace?
Are you a 501(c)3, Certified B Corp, or Other?

Core Business Understanding

These questions provide the comprehensive understanding needed to identify what truly makes your business unique and helps us craft a compelling Brand Story that resonates with your target audience.

Donor of Partner Insights

Questions about needs you address help identify what matters most to your donors or partners, allowing you to craft a Brand Story that speaks directly to their desire to engage with a nonprofit.
Why would a potential donor or partner search for you? Let’s look deeper than just the specific need you solve. Think about what a potential donor or partner would Google in order to find your organization.
What do thrilled donors or partners say about you?

Organization Options & Capabilities

What makes you a trusted partner with donors or partners that engage with you? Your unique qualifications provide the basis for positioning you as the expert that makes them want to donate to your cause or partner with you?
Go ahead… say some nice things about yourself and how you help make the world a better place.
What do you do that no one else in your sector does?

Unique Purpose Proposition

Questions about how your end goals and measurable outcomes provide the evidence that support your mission claims and gives credibility to the Brand Story.

Brand Identity & Vision

Questions about your organization’s origin story and your values uncover the “why” behind what you do — essential for both an authentic and a compelling brand narrative that connects emotionally with your donor or partner needs and desires.
Try to do this in four to five sentences.