Steering your company without the right tools is like trying to sail a ship without a compass. That’s why we’re guiding businesses toward peak performance with Google’s suite of products. Fully integrated and efficient, there are advantages to going with Google Apps when it comes to marketing your brand and bettering digital strategies. Let’s get into the how and why.

Google Workspace for Your Business

About 50% of organizations use Google Workspace as their main business hub today. The other big contender is Microsoft Office 365. Personally, we find that using Google Workspace gives us the advantage of collaboration efficiency and a reduction in project completion times. It’s faster, more reliable, and infinitely more effective than trying to corral client information or business processes across multiple sources. 

Thanks to tools like Google Docs and Sheets, teams can work together for instant feedback and side-by-side editing. Not to mention, this setup comes with a custom email for your business.

Google Ads, More Bang for Your Buck?

We’re all about turning online visibility into profitability, but this requires precision targeting of your audience. Increasing online sales, driving foot traffic to your store, capturing leads and converting them to customers—these are all ways Google Ads will work for you. 

Right now, the average ROI of Google Ads is also 200%. That means businesses earn a return of about $2 for every $1 spent. You can also benefit from:

• 1+ billion monthly searches on Google Shopping
• 4-6% average CTR rates on Google Ads
• Ad revenues totaling $237.8B as of August 2024

Google Ads reach the global market at a rate of about 90%. That’s far and wide. Inclusive tools like keyword planner and ad extensions will only keep those customers and revenues flowing in.

Define a Marketing Strategy with Google Analytics

Google Analytics is the ear to the ground in a way. It’s there to help you understand patterns and trends in customer behavior. Does business slow down during the summer? Does your audience respond to negative or positive claims? Is your best product still your best product? 

When this data is actually used to inform your marketing strategy, you’ll know when best to push your discount codes, new items, or even how to get your message across. Tailor your strategies with data to pinpoint accuracy across all touchpoints for your customer. Read more about predicting customer behavior here.

Using Google’s Ecosystem to Your Benefit

One of the greatest elements of Google Apps is Google Business Profile. It’s completely free, and anyone that looks you up or discovers you via Maps or Search will see your account. This is where you can add branded information, such as your logo and photos, company information, and importantly, contact information. Make it easy for potential customers to reach out so that you can quickly answer their questions or address concerns. Don’t miss the opportunity to connect with someone who has a problem you can solve.

Your Best Digital Marketing Strategy

Among these apps in Google’s arsenal, they also offer:

1. Google Meet. Video conferencing for virtual meetings with up to 500 participants.
2. Google Drive. Cloud storage for secure file access and sharing from anywhere.
3. Google Forms. Tool for creating surveys and collecting information easily.
4. Google Shopping. Lists products online to reach a wider audience.
5. Google Tag Manager. Simplifies management of marketing tags on websites.
6. Google Voice. Smart voice calling service with advanced management features.
7. Google AppSheet. No-code platform for building custom business applications.

All we have to say is don’t knock it ‘till you try it. 

If you’re new to Google’s ecosystem or seeking direction in your digital marketing journey, just fill out the form below and we’ll get back to you soon. Start reaping the benefits of Google’s powerful and revenue generating suite.