A Website Redesign Built to Drive Engagement and Streamline Operations
Client Overview
As one of the larger chassis and container repair shops in the Southeast, CPI Enterprises expertly services customers from Chicago to Texas. Their commitment to efficient turnaround times, technical precision, and industry know-how makes them a trusted name in inter-modal logistics.
Project Scope
Our mission was to redesign CPI Enterprises’ five‑page WordPress website to elevate their brand, showcase their core services, and convert more visitors into qualified leads. In addition to the redesign, we digitized CPI’s employment application process by integrating a streamlined, on‑site submission form.
The Challenge
CPI Enterprises’ previous website lacked the clarity, structure, and visual appeal needed to reflect their operational capabilities and regional reach. Their chassis and container repair expertise was not clearly communicated, and their employment application process remained manual. We needed to modernize the experience while presenting the company’s full value to prospective clients and job seekers.
JHD Solution
We developed a fully custom WordPress website that positions CPI Enterprises as a leading chassis and container repair provider in the Southeast. Each of the five pages was structured to clearly communicate their service capabilities and regional coverage—from Chicago to Texas. The design features bold visuals, intuitive layout, and responsive performance to ensure a seamless experience across devices. We also digitized their employment application and integrated it into the site, allowing job seekers to submit directly online. The result is a streamlined, modern web presence tailored for growth and engagement. (~518 chars)
Impact and Expansion
The redesigned site has elevated CPI Enterprises’ online presence with clearer messaging, better user experience, and improved conversion pathways. Prospective clients can now easily understand the scope of CPI’s services and geographic coverage, while job applicants benefit from a simplified submission process. The result is a more effective, user-friendly platform that supports both recruitment and lead eneration—strengthening CPI’s position in the logistics space.
Conclusion
This project with CPI Enterprises illustrates how thoughtful design and functionality can transform a company’s digital presence. By aligning the website with CPI’s regional scale and service strengths, and digitizing a key internal process, we’ve helped establish a more professional, efficient, and growth-ready platform for the future.
