A New Incubator for Fayette County's Students & Entrepreneurs
Client Overview
Launch Fayette is a business incubator in Peachtree City, dedicated to fostering growth and innovation for startups, small businesses, and entrepreneurs. As a hub for entrepreneurial activity, Launch Fayette offers essential resources, support, and mentorship to businesses looking to scale and succeed in competitive industries.
Objective
Launch Fayette sought a professional digital presence that could communicate their mission of driving innovation and providing the tools necessary for business growth. The website needed to capture the essence of entrepreneurship and support a diverse range of users—from aspiring entrepreneurs to established businesses—while making key resources, membership details, and event information easily accessible.
Challenges
The challenge was to create a website that not only reflected the innovative and forward-thinking nature of Launch Fayette but also functioned as an informative platform for visitors. It needed to convey a sense of growth, possibility, and momentum, while integrating Launch Fayette’s brand identity seamlessly into the design.
Process
Our team collaborated closely with Launch Fayette to understand their goals and values, allowing us to build a tailored solution. We developed a WordPress website featuring seven core pages: About, Resources, Memberships, Our Portfolio, Industries, Events, and Contact. The website was designed with an emphasis on innovation, incorporating brand-specific colors, fonts, and imagery that speaks to growth and the entrepreneurial journey.
The site’s imagery and design reflect Launch Fayette’s core themes: entrepreneurship, business innovation, and the concept of “launching” into new ventures. Each page is user-focused, making it simple for visitors to navigate and find the information they need to engage with Launch Fayette’s offerings.
Results
The finished product is a dynamic, visually engaging website that embodies Launch Fayette’s mission of fostering business growth and innovation. It serves as a powerful platform for communicating their services, connecting with potential members, and promoting upcoming events and resources.
Next Steps
Following the website launch, Launch Fayette will be onboarded to our comprehensive care plan, which includes hosting, ongoing maintenance, and crucial tools like Termageddon for privacy policy management and accessiBe to ensure ADA compliance. This ensures that their website remains secure, up-to-date, and accessible, allowing Launch Fayette to focus on helping businesses grow while we handle the technical aspects.
