Finishing What Someone Else Started
How Remedy PR got a launched website — and a team that can keep it current without calling anyone
Client Overview
Remedy PR is a boutique public relations agency founded in San Diego in 2005 and built on a director-only model, where clients work with senior practitioners instead of junior staff. Its distributed team earns media for startups, challenger brands, and global leaders across tech, consumer, outdoor, and finance.
Project Scope
JHD took over the website design and build mid-project, after Remedy's original designer fell short at a critical moment. We inherited an unfinished site, sorted what was worth keeping from what was slowing things down, and delivered a complete, launch-ready build the team could run on its own.
Challenge and Innovation
A stalled website is not simply a late website. Remedy had committed to a relaunch and sequenced announcements around it, then watched the finish line keep moving. The pressure was specific to the business: an agency that sells earned media cannot afford a site that looks unfinished, because the site is the first thing every prospect audits. The rescue had to move fast without becoming a restart from zero.
JHD Solution
We rebuilt the structure around how the agency actually wins business. Remedy's differentiator is not a services list — it is who does the work — so the director-only model and the media-first perspective lead the site instead of hiding on an about page. We gave prospects a low-commitment way in through the PR Checkup, so someone questioning their current agency has a first step short of a sales call. And we built the whole thing to be run by Remedy's own team: news, coverage, and posts go up without a developer in the loop.
Impact and Expansion
The site launched finished, and it stays current. Coverage is proof, and proof has a shelf life — a placement that takes two weeks and a developer to publish is worth far less than one posted the day it runs. Remedy's team now handles updates directly, so wins land while they are still news. Sales conversations shifted too. Prospects arrive already understanding the director-only model and what separates Remedy from the agency they're considering leaving, so calls start further down the field.
Conclusion
Rescuing a stalled project is not about proving the last person wrong. It is about diagnosing quickly, keeping what works, and getting to done without asking the client to pay for the same decisions twice. Remedy PR came to JHD needing a finish line. They got a site that matches the caliber of their work, and the keys to keep it that way.
