Unlocking Shoreline Success: A Tailored Digital Solution for Vacation Rentals At The Jersey Shore
Client Overview
Vacation Rentals Jersey Shore is a property management company specializing in connecting homeowners across the Jersey Shore with renters. By offering comprehensive property management services, they help property owners maximize their rental income and streamline the process of listing, renting, and managing vacation properties across popular shore destinations.
Project Scope
Vacation Rentals Jersey Shore tasked us with creating a series of microsites for multiple locations the client services. The goal was to help homeowners realize the potential value of their vacation properties, using an engaging and intuitive platform that offered them a personalized rental income estimate.
The Challenge
With various locations across the Jersey Shore, the challenge was to design and develop microsites for each specific area that could appeal to local homeowners, while maintaining a consistent brand identity. Each site needed to offer homeowners a landing page and ROI calculator that would provide personalized income estimates, and seamlessly integrate with Vacation Rentals Jersey Shore’s lead generation tools. Navigability and user experience also needed significant upgrades to ensure potential clients had a clear, intuitive path to accessing valuable property insights.
JHD Solution
To meet the client's goals, we developed a series of microsites, each tailored to a specific Jersey Shore location but keeping a cohesive design structure across the board. These sites, built on WordPress, utilized a landing page and custom ROI calculator we developed, which took key variables into account such as property size, location quality, number of bedrooms and bathrooms, and how many people the property could accommodate. This calculator provided homeowners with a personalized rental income estimate, encouraging them to engage further by submitting a contact form for detailed analysis from Vacation Rentals Jersey Shore.
To ensure a smooth user experience, we redesigned the overall layout and navigation of the sites. The new designs offered a modern, visually appealing interface that elevated the brand’s digital presence and made it easier for users to find the information they needed. Each microsite was crafted with the same level of visual appeal and functionality, creating a consistent experience while highlighting the unique aspects of each location.
Results
The project resulted in a marked improvement in both user engagement and lead generation. The new microsites made it easier for homeowners to understand the value of their properties, increasing the number of inquiries for personalized estimates. By offering a more intuitive and user-friendly design, the sites improved both customer satisfaction and brand perception, with homeowners gaining a clearer understanding of their potential ROI. The consistency across the various locations also strengthened the Vacation Rentals Jersey Shore brand, providing a unified look and feel while still catering to individual local markets.
Conclusion
Through strategic design and development, we helped Vacation Rentals Jersey Shore transform their digital presence with a series of microsites that not only enhanced user engagement but also boosted lead generation. The personalized ROI calculator offered a valuable tool for homeowners, helping them discover the potential of their properties and encouraging them to take the next step in their journey with Vacation Rentals Jersey Shore. This project demonstrated how a cohesive, well-designed platform can drive business growth and elevate customer experience.
