3 Tips to Stay on Your Game When the World Is Pulling Attention Elsewhere
There’s a lot competing for attention right now. The World Cup, summer travel, big movie releases, and whatever else is taking over the feed. This means people are following the big moments. They’re checking scores, watching clips, texting friends, and scrolling faster than usual. Your business still has to show up while all of that’s happening.
Here are 3 tips to help you stay on your game:
- Keep your content tied to what people are paying attention to right now.
This summer, attention is especially crowded. The 2026 FIFA World Cup (the largest in history, with 48 teams and 104 matches across 16 host cities in the U.S., Canada, and Mexico) is pulling focus in a big way.
When something this large is shaping travel, schedules, conversations, and screen time, content that feels stale or disconnected has an even harder time landing. People are busy, distracted, and making faster decisions about what they read, click, or ignore.
That’s why now is a good time to look at your content and ask:
- Does this feel current?
- Does it fit the season?
- Does it connect to what people are dealing with right now?
That could mean using examples that feel timely, writing with summer in mind, or focusing on the things your customers are juggling this week instead of what sounded good three months ago. The more current your content feels, the better chance it has of performing well.
- Get to the point quicker.
Right now, people are distracted and your message has to work faster. If someone opens your email, lands on your website, or sees your post, they should be able to tell almost immediately:
- what you do
- who it’s for
- why it matters
This is a good time to tighten things up with:
- shorter intros
- stronger headlines
- clearer wording
- less extra explanation
If it takes too long to get to the point, people are already onto the next thing.
- Make the next step easy.
Once you’ve got someone’s attention, don’t make them guess what to do next. Give them one clear step. That could be:
- read the blog
- book the call
- reply to the email
- fill out the form
- vote in this poll
Keep it simple. Keep it obvious. Keep it easy to follow.
Big moments are always going to pull attention.
That part’s not changing. What matters this summer is whether your business still feels current, clear, and easy to engage with while all of that’s going on. That’s how you stay relevant. That’s how you stay on your game.
Jason Bass is a marketing strategist, community builder, and founder who turns bold ideas into real momentum. At the helm of Jason Hunter Design, Pixel Partner Digital, and The Citizen, he brings clarity to chaos, structure to startups, and firepower to brands ready to scale. Known for his visionary thinking and down-to-earth leadership, Jason helps businesses grow — not just in revenue, but in purpose and impact.