8 Clever Ways to Repurpose your Content

Repurposing your web content not only gives it a new lease of life, but you can also enjoy the benefit of time saved. Content creation is time-consuming, and the prospect of having to create something from scratch can be enough to make you put it on the back burner.

Think of it this way - would you buy a car only to drive it once? I didn't think so. You will use that car for multiple things and in many ways like hauling groceries, a picnic or cross country road trip.

If you have a piece of content that performed well and delivered value to your audience, you can use it again to reengage them. Not only that, but you could also find yourself reaching a new audience.

You might be wondering how you can repurpose your content to get the best results. Let's review how you can get the most out of your content.

1.) First, inventory your content. Review the success of videos, blogs, podcasts, images, and social media that have done well for you. Make a list of your top content pieces, including their hyperlinks, and use that as a launching point. 

2.) Turn your blog post into an ebook: Blog posts are fantastic for repurposing and turning them into an ebook is a way they can enjoy a new lease on life. Even better, if you have a blog series or posts linked together, you can create a more comprehensive ebook that visitors can download from your website.

3.) Use your content for quotes on social media: If you have long-form content like blog articles or videos, there are probably some quotable sentences! Review your existing content and see what you could pull out and use on social media. Get creative, overlay your quote onto a nice graphic, and post it to Instagram.

4.) Turn your content into a video: A considerable part of video creation is the time spent planning and writing a script. If you repurpose old content instead, you're already halfway there! Many people prefer to watch a video instead of reading words on a screen, so this is the perfect opportunity to engage a new audience.

5.) Create an infographic from your content: Do you have content based on statistics? Perhaps you wrote a "how to" blog post. Turn these into a helpful infographic. Share these easily in blog posts and on social media. Some people find information easier to consume when visually stimulating, like infographics. You might need the help of a designer, but if you have the content ready, you've got the brief prepared to go!

6.) Send out a recap newsletter: A great way to repurpose a lot of content is to create a recap newsletter of the top-performing content you previously shared in the week/months. You will potentially reach a larger audience by sending this newsletter to your subscribers. 

7.) Turn a slide deck into Slideshare: Turning a blog post into a SlideShare and boost new life into your content. SlideShare comes with its own audience, and you can use it to drive more traffic to your content. The best part is that it sets you up as a subject matter expert in your field and the presentation is easy to digest! 

8.) Repurpose video content: If your video was a hit, transcribe the script into a blog post, SlideShare, or even an infographic - especially if it contained data. 

Do you need help creating content? Or maybe you have so much that you are overwhelmed? We have experts that can help you with that and an overall strategy to get more visits to your website. Fill out the form below, and let's connect!