Fresh Look Friday, August 2019
How does a company know when it’s time to refresh its brand? There are varying scenarios that may influence a company’s decision to incorporate subtle changes in its position and branding. There may be a goal of expanding a company’s reach to new customers and clientele; the changing marketplace may command a small update in the company’s image; the company may simply wish to provide more vitality to the brand.
Each month, we choose three websites that have been launched by Jason Hunter Design, and share their goals and outcomes. Check out this month’s spread.
Morgan Chen RealtorMorgan Chen remains steadfast in his focus on personal connections rather than local housing inventories. In fact, he opts out of linking to the MLS on his website- choosing to simply display his portfolio of sales and purchases. He also shares a host of client testimonials, solidifying his stance in building quality relationships while serving up individualized experiences.
Global Fiber TechnologiesGlobal Fiber Technologies seeks to impart a new standard for the fiber industry. By revolutionizing sustainable solutions for the sale, use, and disposal of textiles, they are able to deploy their patent-pending technology to help companies reduce their carbon footprints. Global Fiber Technologies’ website provides a crisp, fresh platform to effectively communicate the three operating subsidiaries that back their eco-conscious innovations: fiber rejuvenation, authentication, and distribution.
NezzaArthur Nazarov prioritizes function with beauty in his personal designs for household products, like thermostatic shower panels and LED mirrors. As the founder of Nezza, Arthur brings twenty years of experience and passion for renovating real estate, funneling that expertise into designing proprietary products that he insures for life. Nezza shares a stunning display of modern products with the latest technology for anyone’s home and bath renovation.
DOES YOUR WEBSITE NEED A REFRESH?There are a few questions you can ask yourself if you believe your business could use a brand refresh:
- Has your business evolved over time to offer other products or services?
- Has your target audience shifted since your first branding endeavors?
- Are you predicting growth through new products or additional services?