FRESH LOOK FRIDAY, OCTOBER 2019
Do you ever feel like branding and marketing seem to overlap so much, that the lines become blurred when you consider which areas to focus on for your business needs? In what used to be a series of silos within a company- branding pertained to the logo, color scheme, and overall feel of a company’s message. Marketing, on the other hand, centered more around gaining awareness of a company through as many manual and digital avenues as possible.
It’s no longer about questioning which of these reigns supreme. Now, the focus is how to facilitate the dance between good branding and good marketing- always maintaining alignment so your customers gain trust in your products and services. In order to achieve the dance between these fraternal twins, we’re going to take a brief moment to define branding and marketing so you have a better understanding of how to make them harmonize to meet your goals.
Branding represents the values, culture, uniqueness, and purpose behind your business. While you have a product or service that meets a particular need within an industry, there’s much more importance placed on a customer’s experience when they interface with your brand. It doesn’t just lie in the beautiful graphics in your logo or website, but also in your company’s operations and culture. Branding isn’t about the tactical side of getting your message out there- it’s about the message itself.
Marketing pertains to the ways in which you deliver your brand’s message. The marketing landscape is always changing, growing with new technologies, new platforms, and new audiences. This is the primary difference between the two: strategies change, but your company’s values and mission transcend those shifts.
In the absence of branding, you still have an ability to market your products and services. However, if you’re looking for strong foundations that are proven to achieve long-term success, your brand will provide the solid framework you need.
This month, we have three websites launched by Jason Hunter Design to share their goals along with their refreshed look! Check out what we have for you this month!
Powers Heating & Air
Powers Heating & Air provides residential HVAC services to Coweta and Fayette counties, along with commercial and institutional services throughout the state of Georgia. They bring with them more than 30 years of industry experience to their communities.
Laurita Winery provides estate grown wines that reflect the old world traditions of wines serving as the complement to the foods on which we dine. They offer wine tastings anytime the winery is open, provide e-commerce solutions to those who live out of state, and offer their estate as a beautiful venue for an array of exciting events.
Haddad Plumbing & Heating, Inc.
For 20 years, Haddad Plumbing and Heating has committed themselves to providing customized solutions to the installation, repair, and maintenance needs of facilities in the New York Metropolitan area. This family-owned business has a team of highly trained technicians who utilize modern technologies and up-to-date safety methods to ensure they get the job done right the first time.
ARE YOU LOOKING TO REFRESH YOUR BRAND?
We know how important it is to have a cohesive message throughout all of your marketing avenues. We like to share our Fresh Look Fridays to demonstrate how Jason Hunter Design can take a company’s vision to fruition by addressing each client’s needs individually. If you’d like to learn more, visit our complete gallery and schedule a consultation to discuss your needs with Jason Hunter Design today!