How to Declutter Your Website Menu
While it can seem like a good idea to have as many options as possible available for your visitors when they're on your website, it can push them away. The navigation menu on your website is one of those places that can make the difference between a visitor turning into a customer or not.
We've created some steps you can take to simplify your menu so that making the right decision is a breeze for your customers.
Let's take a look:
Important Links Only: The number one rule for simplifying your menu is how many options you have. Try to keep essential links only in your navigation. Examples of these would be: Services/Products, About, Blog, Contact.
Assign Secondary Links: Secondary links should be in the drop-down menu and/or in the website's footer. An example would be a top level link like About Us with secondary links being Our History, Our Team, Our Values.
Avoid Mega Menus: You've likely come across a mega menu at least once, which are those extensive menus with lots of categories and numerous subcategories beneath each one. They are great for showing every option, but the clutter can put visitors off or confuse them into indecision.
Screen Optimize: One common mistake is not optimizing website menus for different devices. Computers, tablets, and phones need to display your menu consistently, so make sure they render correctly on every device.
Fonts Matter: Try your best to avoid "fancy" fonts on your menu. They may look nice but could be illegible to a website visitor. Always aim for simplicity.
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Jason Bass is a marketing strategist, community builder, and founder who turns bold ideas into real momentum. At the helm of Jason Hunter Design, Pixel Partner Digital, and The Citizen, he brings clarity to chaos, structure to startups, and firepower to brands ready to scale. Known for his visionary thinking and down-to-earth leadership, Jason helps businesses grow — not just in revenue, but in purpose and impact.