How to get video testimonials from customers?
When you want to build trust in your brand and provide future customers with authentic experiences from your existing ones, video reviews are a great way to do that.
Videos are instantly engaging, easy to concentrate on, and provide the kind of information that the written word can't. Facial expressions, tone of voice, and the details a customer chooses to include can significantly help boost your sales.
But how do you get a customer to leave a video review? They seem like a lot of effort, right?
Yes, they take longer to create than quickly typed sentences, but they're relatively easy to make. With the enormous popularity of social media and video platforms like YouTube, turning on the camera is second nature for most people.
Here are some examples of video reviews left by JHD clients:
Let's look at how you can start to collect customer video reviews.
Ask for them: The most straightforward way is to ask your customer if they could leave a video review for you. While this may feel like you're making a big ask, they will appreciate that you value their opinion enough that you invite them to send an unfiltered, authentic response to their experience with your brand.
Showcase other video reviews: People are more inclined to share when they see that others have gone before them. Not only does it help them feel more confident, but the other video reviews can also deliver helpful pointers on the information they could include in their video.
Consider interviewing them: Sometimes, a customer will shy away from leaving a video review because they need to know where to start. Consider offering to interview them so they have a structure to follow. The interview format also strengthens your brand's trust with that customer because you're having a conversation.
Give them some guidance: To encourage your customers to hit record, you could send a list of questions or guidelines, so it's easier for them to record without worrying about what to talk about. This could be a list of questions they could consider answering, or if you have a product, you could suggest they show the product in use or film a "before and after" style of video.
You can strengthen your brand's image and boost sales by taking advantage of customer video reviews. Consider having a friend or family member film the first few video reviews for you to get the ball rolling. The example will be appreciated by other customers who may leave a video review.
You can post the video review on your website, social media pages, YouTube channel, or with a video-hosting platform like YouTube or Vimeo.
Not sure how to get started? We are here to help. Just fill out the form below and we will get back to you.
Jason Bass is a marketing strategist, community builder, and founder who turns bold ideas into real momentum. At the helm of Jason Hunter Design, Pixel Partner Digital, and The Citizen, he brings clarity to chaos, structure to startups, and firepower to brands ready to scale. Known for his visionary thinking and down-to-earth leadership, Jason helps businesses grow — not just in revenue, but in purpose and impact.