How to Help Customers Find Your Business Online (3 Ways)
When was the last time you Googled your own business?
We’re not talking about checking your website or searching for your latest social media post. We mean looking up your business the same way a potential customer would.
Is your phone number correct? Are your hours accurate? Does your address actually take someone to the right location?
You might be surprised by what you find.
Businesses spend a lot of time thinking about how to attract new customers, but sometimes the easiest improvements come from making sure people can find you in the first place.
Here are three simple things you can check to make your business easier to find online.
1. Update Your Business Listings
Your website isn’t the only place people look for information about your business.
Search engines, online directories, and industry-specific websites can all be places where potential customers discover your company.
And depending on how long you’ve been in business, there may be listings out there you haven’t looked at in years.
Start with your Google Business Profile. This is the listing that can appear when someone searches for your business on Google Search or Google Maps.
Make sure your listing includes:
- Your correct business name
- Current phone number and website
- Accurate business hours, including holidays
- An up-to-date description of your services
- Recent photos that represent your business
You should also review your listing on Bing Places for Business, along with any directories relevant to your industry.
For example, if your company belongs to a professional association or local chamber of commerce, take a few minutes to check your member profile.
Have you added new services? Changed your office number? Moved to another location?
Those changes should be reflected wherever your business is listed.
Keeping information consistent across different platforms also supports your local search engine optimization (SEO) efforts.
Quick tip: Search your business name in Google and Bing, then review the first page of results. Look for any outdated or duplicate listings that need attention.
2. Give Your Social Media Pages a Quick Review
When businesses think about social media marketing, they usually focus on what they’re posting.
But what about the information people see when they first visit the page?
Your Facebook, Instagram, and LinkedIn profiles are often among the first places someone goes to learn more about your company.
If those pages haven’t been updated in a while, potential customers could be getting the wrong impression or missing important information.
Take a few minutes to review your profiles.
Is your logo current? Does your description accurately explain what your company does? Is the website link working?
If you’ve expanded your services or changed your contact information, make sure those updates appear on your social pages.
It’s also worth reviewing any pinned posts, featured content, or outdated announcements that might still be displayed prominently.
A post announcing an event from two years ago probably isn’t the first thing you want a potential customer to see.
And while you’re there, take a look at your most recent activity.
You don’t necessarily need to post every day, but someone visiting your profile should be able to get a reasonable idea of what your business does today.
Quick tip: Open your social media profiles while logged out, or ask someone outside your company to look at them. Can they quickly understand what you offer and how to contact you?
3. Make Sure Your Business Is Actually in the Right Place on Maps
Here’s one that businesses sometimes overlook.
Just because your address is correct doesn’t mean your location is showing up correctly on navigation apps.
Think about how often people rely on their phones or vehicle navigation systems to get somewhere they’ve never been.
Now imagine a potential customer trying to visit your office, only to have their GPS direct them to the wrong side of the building.
Or worse, an entirely different location.
It’s worth checking how your business appears on:
- Google Maps
- Apple Maps
- Waze
- Bing Maps
Search for your business on each platform and look at where the map pin appears.
Then go a step further.
Try getting directions to your location. Does the route take you to the correct entrance? Is the business name accurate? Are there old locations still appearing in search results?
This is especially important for businesses located inside larger office complexes, industrial parks, or buildings with multiple entrances.
If you discover something incorrect, you can submit updates through the appropriate platform.
Google Business Profile allows eligible businesses to update their addresses and map pins. Apple offers Apple Business Connect to manage location information, while Waze provides options to suggest map corrections.
Remember that submitted changes may need to be reviewed before appearing publicly.
Quick tip: If your company has multiple locations, check every office individually. Don’t assume that because one location is correct, they all are.
Make It Easy for People to Do Business With You
These updates may seem small, but they can make a meaningful difference in someone’s experience with your company.
A potential customer shouldn’t have to search through several websites to find a working phone number or wonder whether your office is still at the same address.
Taking a little time to review your digital presence can help eliminate those frustrations.
It’s also a good habit to revisit this information periodically, especially after making changes to your services, staff, hours, or business locations.
At Jason Hunter Design, we work with businesses to improve how they present themselves online, from their websites and branding to their ongoing marketing.
When was the last time you reviewed how customers find your business?
If your online presence could use some attention, fill out the contact form below. We’d be happy to talk about where you can make improvements.
Jason Bass is a marketing strategist, community builder, and founder who turns bold ideas into real momentum. At the helm of Jason Hunter Design, Pixel Partner Digital, and The Citizen, he brings clarity to chaos, structure to startups, and firepower to brands ready to scale. Known for his visionary thinking and down-to-earth leadership, Jason helps businesses grow — not just in revenue, but in purpose and impact.