Royal Links Golf Tours specializes in premium golf travel experiences across Scotland, Ireland, England, and Wales. As a new business, they were starting from complete scratch. No brand recognition, no website, and no marketing strategy! To establish credibility, attract quality leads, and drive sales for their business, they needed a complete digital presence that could deliver immediate and sustainable results. Here’s how we teed up our strategy and went for the green.

The Challenge - Brand Awareness & Presence

Breaking into the luxury golf travel market is no easy feat, and Royal Links Golf Tours had to overcome several hurdles if they were going to compete with well-established brands, including:

• No existing brand awareness
• No website to highlight their travel packages
• No marketing strategy to reach and convert their audience

To position them as a premier provider in the golf travel niche, we focused on two foundational pillars…

Developing a high-converting website that built credibility and streamlined lead generation.

Implementing a strategic paid ad campaign to scale awareness and generate quality leads.

The Solution - Website & Ads Optimization

Our approach combined web development with a well-rounded Meta Ads strategy (Facebook & Instagram) to drive traffic to the site and thus, conversions. Here’s how we did it.

First… A High-Performance Website Built for Conversions

Before running ads, we developed a user-friendly, visually stunning website. The site was designed with:

• A seamless user experience to guide visitors through the sales funnel
• Engaging visual and video content to bring in golf enthusiasts
• A streamlined Vacation Customization Form to capture high-intent leads

All of this was strategically designed to boost awareness of their golf travel experiences while attracting golfers looking to go on dream vacations.

Second… A Meta Ads Strategy Optimized for Max ROI

With a strong website foundation in place, we launched an aggressive yet data-driven Meta Ads campaign, focusing on four components.

1. Consistent Daily Ad Spend – Instead of spending only around major golf events, we adopted a daily ad budget strategy for steady, predictable growth.
2. Visual & Video Ads – Featuring breathtaking golf courses and exclusive travel experiences attracted high-value clients.
3. Precision Targeting – Leveraging lookalike audiences, interest-based segmentation, and retargeting allowed us to reach passionate golf travelers.
4. Optimized Lead Conversion – Directing ad traffic to the Vacation Customization Form, gave every visitor a clear, easy path to inquiry.

This data-driven ad strategy meant that Royal Links Golf Tours reached the right audience at the right time, and that gave them consistent engagement and impressive sales results.

The Results - The Marketing Strategy Matters

Marketing requires a sustainable strategy that drives real growth. We were able to provide Royal Links Golf Tours with predictable, scalable success by first building a foundation of credibility, then pairing it with a consistent advertising approach.

These two things, a website overhaul and the right ad strategy, can mean the difference between stagnation and rapid growth, and investing in the right tools is just as important as the approach. This combined website and ad strategy also yielded great outcomes!

• 275 Vacation Customization Form submissions (high-intent leads)
• $818,000+ in booked sales (and counting!)
• $220,000 in gross profit
• 16.8X Return on Ad Spend (ROAS)
• Projected Higher Returns Over the Next 6 Months

Not only did they see immediate success, but this set them up for sustained growth and even greater returns in the months ahead.

The Hole-In-One - A Client Testimonial

Royal Links Golf Tours went from an unknown startup to a profitable, high-growth business in just 11 months by investing in the right digital marketing strategy. Now, they’ve got a game plan that keeps them out of the rough and on course for success.

“Jason Hunter Design has been our 'partner' since the day we started Royal Links Golf Tours. Their team created an amazing website that initially served as proof that we were a credible business. Now, it’s the primary tool driving our success, bringing in lots of clients. Over the past 11 months, our digital ads have generated 275 vacation customization sheets and over $800,000 in sales, with $220,000 in gross profit for 2025. Our ROI is over 13X—and it's only going to increase. We literally don’t know where our business would be without JHD/Cote Media’s creativity, knowledge, and expertise.” — Royal Links Golf Tours

Take a look at their site and see what Royal Links Golf Tours is up to today!

Ready to Achieve Similar Results?

Every brand faces its own set of challenges and opportunities, which is why a one-size-fits-all approach simply won’t cut it. Your business deserves a marketing strategy that drives real revenue, meaning it aligns with your unique goals, audience, and industry.

Our strategy is designed to amplify your strengths and keep you out of the marketing bunkers. These aren’t cookie-cutter solutions. They’re game plans built specifically for you, so that every move gets you closer to a hole-in-one.

Want to talk about your growth goals? Let’s sink a winning strategy! Just fill out the form below, and we’ll craft a digital marketing strategy tailored to your business.