Increase Customer Lifetime Value with an Email Onboarding Campaign
Congratulations – you got the sale! But what is next? You put a ton of hard work into converting a lead into a customer, and now is not the time to drop the ball. Oracle's research report indicates that the first 90 days of a customer lifecycle is the most volatile on average. Yikes!
It is time to welcome new customers with open arms because everyone likes to feel appreciated and special. Their experience with your staff, delivery, and product quality will determine their likelihood of being a customer for life.
What to do?
Give your new customers a unique first experience by implementing an email onboarding campaign. Whether your company is small or very big, this type of campaign will increase customer lifetime value, reduce churn, and turn new users into loyal, paying customers.
Here is an example of an email onboarding sequence to inspire you to action:
Email #1: Welcome and thank you (An introduction to your business)
Email #2: A second welcome email detailing free features, product updates, and reminder about FAQs
Email #3: Ask for a review of the product
Email #4: Soft sales email (New items in stock, or a cross-sell based on product purchase)
Email #5: Second sales email (A limited time discount for an additional product)
After email #5, roll the new customer into your overall database of customers so that they start to receive notifications regularly.
Remember, onboarding email campaigns are just a tool – the payoff depends on how well each email is written and if it's sent to the right audience. So, take the time to get to know your audience of new customers, understand their pain points, and how your products and services can solve them. The message and tone of the email should consistently reflect your brand promise in a way that resonates with the audience.
Are you dreading the task of creating and writing the content for an email onboarding campaign that is compelling enough for the recipient to open it?
We've got your back.
Please fill out the form below, and one of our talented team of specialists will contact you to create a rock-solid plan to keep those new customers for life.
Jason Bass is a marketing strategist, community builder, and founder who turns bold ideas into real momentum. At the helm of Jason Hunter Design, Pixel Partner Digital, and The Citizen, he brings clarity to chaos, structure to startups, and firepower to brands ready to scale. Known for his visionary thinking and down-to-earth leadership, Jason helps businesses grow — not just in revenue, but in purpose and impact.