Digital media advertising serves as an umbrella term for all the marketing efforts of a business to leverage their online presence in an attempt to reach their customers, both current and prospective. Those mediums may include search engines, social media, websites, and email, to name a few.
Great digital marketing involves having a clear plan for how each individual campaign will support a company’s goals. Contingent upon strategy, marketing efforts can utilize campaigns that involve both free and paid modalities, like Google Ad words, SEO, content marketing, email marketing, social media marketing, and much more. We take time to understand our clients’ goals, provide clear definitions of strategy, and develop key performance indicators that allow for us to replicate successful campaigns.
Here are a few examples of what we use to clearly define a successful digital media advertising strategy:
- Competitor research
- Keyword research
- Ad reach + frequency
- Demographic research
- Development of custom and look-alike audiences
- Ad Content Creation
There are two major components to an impactful digital marketing strategy: content creation across multiple platforms and infiltrating a target audience with advertising messages. We understand that paid distribution of content must intersect with the creation of valuable content, and that requires incredible insight and attention to detail. We take care of these details, even down to the multitude of image specifications you’ll need for your ads.
In order to have consistent, predictable returns on digital media advertising efforts, we must optimize the content and specifications of each ad as we monitor their performance. Once we consult with a client about their goals, we take time to define the markers of a successful, individualized campaign. We reassess the performance of each ad on a monthly basis, creating benchmarks for optimizing the content until we have a reliable formula that works for you, every time.