Bringing Clarity Online with Steve Cesari
Project Overview
Steve Cesari, a coach, speaker, and author of the transformational book Clarity, needed a digital presence that reflected his unique approach to empowering individuals and teams. His goal was to create a website that not only communicated the breadth of his services but also invited visitors to engage with his offerings seamlessly. With this in mind, Jason Hunter Design (JHD) took on the task of building a website that embodied Steve’s brand while delivering a smooth, engaging user experience.
Challenges and Goals
The project posed several challenges. The new website had to quickly capture visitor interest, making it easy for them to discover Steve’s coaching options, book him for speaking engagements, or purchase Clarity. Usability was a top priority, ensuring visitors could easily subscribe to Steve’s Weekly Wisdom newsletter, explore blog content, and reach out directly for inquiries or bookings. It was also essential that the site reflect Steve’s vibrant personality and coaching philosophy, while remaining secure, accessible, and easy to maintain over time.
Our Solution
JHD created a custom WordPress site that brought Steve’s vision to life. The homepage provides a warm introduction to Steve’s mission, immediately drawing visitors into the site. An About page gives deeper insight into his journey, helping visitors understand his values and experience. The Learn From Steve section emphasizes the importance of Clarity, with intuitive options for purchasing the book and exploring its impact. The Work With Steve page showcases his coaching and speaking services, with strategic calls to action designed to convert interest into bookings. To engage visitors further, the Hear From Steve section promotes the Weekly Wisdom newsletter while archiving previous blog posts and video content. Finally, the Contact page simplifies communication, making it easy for anyone to reach out with inquiries.
Impact and Results
Throughout the design process, the focus was on clarity, usability, and responsiveness. The website’s structure guides users naturally from one section to the next, helping them explore Steve’s offerings at their own pace. The final result is a site that embodies Steve’s mission, supports his business goals, and creates a welcoming experience for visitors.
The new website has delivered tangible results, including an increase in user engagement and more inquiries for coaching and speaking services. With a smoother user journey, newsletter subscriptions have also grown, and the prominence of Clarity on the site has contributed to a boost in book sales.
Ongoing Support
To keep the site running smoothly, Steve is enrolled in JHD’s website care plan. This ensures the site remains fast and secure, with hosting and maintenance provided regularly. Termageddon compliance keeps privacy policies updated automatically, while accessiBe integration guarantees accessibility for all visitors, meeting ADA standards.
Conclusion
This project reflects JHD’s commitment to building websites that go beyond aesthetics. Steve Cesari’s new site is a powerful platform that amplifies his message, encourages meaningful engagement, and drives his business forward. For entrepreneurs looking to translate their vision into an online presence that truly works, JHD offers the expertise to make it happen.
