Privacy Policy Essentials – What to include and why
Privacy policies are statements, usually on their own page of your website. They document how your business handles and processes the data of its customers and visitors.
As you’re more than likely aware, data privacy is an incredibly important topic to businesses and consumers around the world. People want to know how their data will be used and if the company they’re choosing to work with is being responsible.
Many countries have laws that expressly require companies to have privacy policies in place on their websites – such as GDPR in Europe. This should be an extra incentive to make sure that you have something in place and also that you’re keeping it up to date.
Here is a list of privacy policy essentials:
- Make it easy to find - Anybody visiting your website needs to be able to easily find your privacy policy. It’s usually located in the website footer.
- Information about you - Include the name, address and relevant contact details of your business should be clearly stated in any privacy policy.
- State what information you collect - It is of the utmost importance that your privacy policy details the exact information you will collect. For example, does your website collect personal information like names, addresses, numbers?
- Explain how you will use the information - Detail that those who visit your website know how and why their information will be used. For example, with an e-commerce site, some data like a customer's name and address will be used for shipping purposes and for marketing. It’s also vital to state in the privacy policy if you will be sharing any of this information with third party organizations.
Having a privacy policy in place may make the difference between a purchase or an abandoned shopping cart. Privacy policies are not only a legal requirement in many countries, but they show customers that they can trust a brand. They also give you peace of mind that they are less likely to get a “surprise complaint” from a customer.
The Solution: Termageddon, an auto-updating privacy policy tool...
Termageddon is a Privacy Policy generator that will automatically update your website's policies whenever the laws change.
For $10/month or $99/year, you will receive the following policies to protect your website:
- Privacy Policy
- Terms of Service
- Disclaimer
- End User License Agreement
Need help? Fill out the form below and let’s get started!
Jason Bass is a marketing strategist, community builder, and founder who turns bold ideas into real momentum. At the helm of Jason Hunter Design, Pixel Partner Digital, and The Citizen, he brings clarity to chaos, structure to startups, and firepower to brands ready to scale. Known for his visionary thinking and down-to-earth leadership, Jason helps businesses grow — not just in revenue, but in purpose and impact.