Simple Holiday Checklist for Your Growing Business
The holiday rush is here! Use this short checklist to keep customers finding you, buying from you, and getting clear updates (without burning out your team).
- Update Your Google Business Profile (GBP)
If your building has multiple businesses or shared suites, small address inconsistencies can send customers to the wrong door. Match your suite, street, and floor exactly across your website, GBP, and any directories.
- Confirm name, address, phone (use identical formatting everywhere)
- Set Holiday Hours and add a brief Update (shipping cutoffs, closures)
- Check primary/secondary categories, products/services, and add fresh photos
- Turn on Messaging and answer Q&A and reviews promptly
- Make Key Info Hard to Miss
People are scanning for quick answers. Put the essentials where they’ll see them first.
- Add store hours, shipping cutoffs, and returns window to your homepage header/announcement bar
- Pin an FAQ that answers “Where’s my order?”, exchanges, and gift receipts
- Post the same info to GBP Updates and social so messaging stays consistent
- Prepare Your Store for Traffic Surges (Use Automation)
Holiday volume can spike online and in-store. Let automation handle the repetitive stuff so your team can focus on customers.
- Enable order confirmations and shipping notifications with ETAs
- Send post-purchase instructions (setup, sizing, care) to reduce support tickets
- Turn on cart-abandon and browse-abandon emails with helpful reminders
- Stress-test checkout (guest checkout on, minimal fields) and review inventory buffers
- Smooth the Path to Purchase
Tiny friction points compound when more people hit your site.
- Highlight best-sellers and gift bundles on the homepage
- Keep pages fast: compress images and remove anything that slows load time
- Put a single, clear CTA on every page (Buy now, Book a call, Get the gift guide)
- Have a Simple Post-Holiday Plan
Momentum shouldn’t end after the last holiday!
- Feature a Last-Chance/Overstock section for returns and extras
- Send a win-back to December buyers (accessories, refills, services)
- Note what worked, what didn’t, and save a playbook for next year
Need help knocking this out quickly? We’ll tackle GBP cleanup, automation, and on-site tweaks with you. Just fill out the form below and we’ll help you get your setup dialed in.
Jason Bass is a marketing strategist, community builder, and founder who turns bold ideas into real momentum. At the helm of Jason Hunter Design, Pixel Partner Digital, and The Citizen, he brings clarity to chaos, structure to startups, and firepower to brands ready to scale. Known for his visionary thinking and down-to-earth leadership, Jason helps businesses grow — not just in revenue, but in purpose and impact.