Under 300 words: The value of short marketing emails

Marketing emails are a great way to keep in touch with your customers, but they don't need to be long and tedious. Short marketing emails can be even more effective if you use them right.

The average person receives 100 emails a day. That's about 10 minutes of reading or 2% of your day. That's not just a lot of time spent on email; that's a lot of time spent thinking about email, too. The average person spends 70% more time thinking about an email they haven't responded to than responding to one they have already received!

This means that your potential customers are distracted by other things while reading your emails and are more likely to respond to short messages than long ones.

As a consumer, you have high standards. You don't want to waste your time reading long emails that don't tell you what they're about or why they should matter to you. You want to be treated respectfully and not sold to by every email marketing campaign that is delivered to your inbox. This is also how recipients of emails like yours feel as well!

Why? Because people are busy and so many messages, compete for their attention. Email marketers need creative ways of convincing people that their content is worth opening—not just something they can delete without opening.

So, what can you do?

Be clear and concise. Tell email recipients what you want them to do in the first sentence and then why they should care about it. Use the 10-second rule; it's too complicated if they don't understand your message in 10 seconds. Keep it simple so people can quickly scan through what you have to say without feeling like they need a degree in marketing to figure out what's going on.

In addition to being concise, here are some other tips for writing effective emails: Keep paragraphs short; think about which words elicit emotion and use them liberally; use active verbs; use simple language (no jargon); keep passive voice at bay!

Including one other thing in your email is okay if it's short and relevant to what you're already talking about. For example, if you're promoting a Christmas sale at your store, it makes sense to mention that there is also a special offer on shipping this week. 

A short email can pack a punch!

Use short sentences and paragraphs. Try to keep the content of the mail under 300 words. If you need more space, try to break up the content into two or more emails. While writing, keep in mind that the recipient may not have as much time as you do.

Make it easy for the customer to take action. Use bullet points to break up text and make it easier to read. Include a call-to-action that tells readers what they should do next, such as reply to the email or visit your website. The more specific you are about how people can respond, the better the chance of them doing so.

Use short words and phrases in your writing, like "we," "you," and "here." These words are easier to read than longer ones. Use short sentences and paragraphs as well. Keep your writing style consistent across all your emails. This will help customers recognize when they're getting a new one from you.

The goal of every email you send is to get customers to take action. Use these tips to make your emails more effective, and you'll see higher click-through and open rates. And don't forget, we are here to help.  Fill out the form below to get started.