Fresh Look Friday, June 2020
We don’t often talk about websites with inclusivity at the forefront. When you imagine how you’d design your site, you may think of colors, stock images, logos, branding, layout, SEO, and landing pages. But your web developer is also considering the moral, ethical, and opportunistic aspects of another very important topic: accessibility.
This month, we’d like to dive into the reasons you want to make your online presence as accessible as possible- and what that might include.
Expand Your Audience
When your website addresses users who may be older, have low bandwidth connections, primarily use their mobile devices, or have disabilities, it has the potential to reach the far corners of your target market. Your market includes people who may have visual, hearing, cognitive, and fine motor skill disabilities, and it’s paramount to consider how you can best serve them with your online presence.
Decrease Risk of Penalty
Not only will a more accessible website meet higher ethical and moral standards, it’ll prevent the risk of future legal fees. Do you know if your website is currently compliant with the ADA? Many people who live with disabilities can benefit tremendously from the products and services your business offers. Consideration of their needs as you build your site will prevent potential lawsuits and penalties.
Improve Financial Performance
As more people in your target audience are able to navigate and use your website, it’s likely your business will find a boost in sales and/or a decrease in costs. These costs may be associated with reducing maintenance expenses, lowering the risk of legal fees, and abating the need for web-alternative purchase solutions.
As always, we want to talk about important concepts within web design, and then take time to celebrate three of our clients and their new websites. Here are three businesses who have entrusted Jason Hunter Design with improving their online presence:
Phoenix Amusements
Phoenix Amusements began in 1959, as a jukebox entertainment provider. They’ve achieved massive growth of their inventory and provided incredible marketing strategies for other businesses- like increasing client engagement at expos, customer appreciation events, and more. Their website provides a plethora of ideas for how you can pull off your next event with hassle-free delivery and pickup.
NewnanGA.com
If you are a resident or a business owner in Newnan, Georgia, check out NewnanGA.com. It serves the surrounding communities of Coweta and Fayette Counties as an ever-growing database of things to do, local events, and business listings. As a resident, you can search for anything from martial arts classes to local nightlife. As a business, you can claim your listing and use the site as an additional avenue for advertising.
Racine Salon & Spa
Racine Spa believes “BEAUTY has the power to evoke an experience of POSITIVE reflection, INSPIRING all humans to allow themselves the ability to not only look but to FEEL beautiful.” For more than 25 years, Racine Salon and Spa has served the hamlet of Islip, not only with their full service salon, but also a boutique that carries make-up, jewelry, fragrances, and more.
Are you engaging in dialogues surrounding accessibility when you discuss your website goals?
We’d love to provide an assessment of your website’s current accessibility, and demonstrate how we can expand your audience, increase sales, reduce potential legal fees, and elevate your website’s ethical standards. Contact Jason Hunter Design today for a free consultation, and ask us how we can ensure that your website is compliant with the ADA’s current standards.
Jason Bass is a marketing strategist, community builder, and founder who turns bold ideas into real momentum. At the helm of Jason Hunter Design, Pixel Partner Digital, and The Citizen, he brings clarity to chaos, structure to startups, and firepower to brands ready to scale. Known for his visionary thinking and down-to-earth leadership, Jason helps businesses grow — not just in revenue, but in purpose and impact.