For business owners, it's important to keep up with the ever-changing landscape of online presence in a saturated digital market. You might be overwhelmed when thinking about how to best represent your company and reach potential customers. The good news is that there’s an easy tool you can use to establish your brand online. It’s time to set up a Google Business Profile, also known as Google My Business, if you haven’t already. The benefits of Google My Business are unrivaled, as small businesses and companies have access to flexible options for managing their profile across the web - allowing them to stay connected with their customers no matter where they are. A properly maintained Google Business Profile offers numerous advantages that range from improving visibility on search engine results pages (SERPs) to creating more engagement opportunities between your brand and consumers. We'll explore how excellent creation and maintenance of your Google Business Profile will help make a difference in your bottom line and further promote success for your business.

Is Google My Business Worth It?

If you're a business owner, you've probably heard of Google My Business. But what exactly is it, and is Google My Business worth it? Well, the short answer: absolutely! Some of the key features of having a Google Business Profile are that you can:

• Increase visibility among search engines and reach your intended audience.

• Share important business information such as website and contact information so customers can reach you.

• Engage with customers, increasing credibility and trust with your brand.

Google My Business is a free tool that allows you to manage your business information across all of Google's platforms, such as Google Maps and Google Search. By creating and verifying your business profile, potential customers can easily find your business and learn more about it. 

The Benefits of Google My Business

As businesses adapt to the digital space, having a Google Business Profile has become increasingly important. With billions of people using Google every day to search for products and services, having an online presence can significantly increase your visibility and ultimately, your revenue. A Google Business Profile is particularly useful for local businesses as it allows customers within your area to easily find and contact you. By providing an overview of your business, as well as important information such as your address, operating hours and phone number, you make it much easier for people to connect with and trust that your brand is reputable. People can also leave reviews on your profile, building credibility with your potential customers. Overall, a Google Business Profile is a valuable tool that can help take your brand presence to the next level.

Information to Include on Your Profile

Your online profile is a chance to make a great impression on those who come across your business online. It's important to include information that accurately reflects your background, experiences and accomplishments. Start by including a professional photo and don't forget to highlight your educational background, work history, and any professional or personal accomplishments you're proud of.  Highlighting key strengths and passions in your summary is a great way to catch someone's attention and relate to readers. Lastly, pay close attention to your keywords as they can play a big role in getting your profile noticed by search engines and your target audience. 

Important information you may want to include in your Google Business Profile includes:

• A professional photo.
• Business information, contact information and social media websites.
• Background information and relevant experience.
• Work history and professional achievements.
• Strengths, personal passions and achievements.
• Keywords!

Enhancing Your Business Visibility with Google My Business 

Google My Business allows you to post updates, respond to reviews, and track customer engagements. So, if you want to increase online visibility and make it easier for customers to find you, then you should definitely have a Google Business Profile. By optimizing your Google My Business listing with relevant information such as your business hours, phone number, and website, you are increasing your visibility to potential customers who are searching for products or services like yours. Taking the time to properly fill out your Google Business Profile will not only improve your online presence, but it can also lead to more foot traffic and sales for your business. If you want to enhance your business visibility, consider using Google My Business to connect with potential customers and stand out from your competitors.

Tips for Maintaining Your Google Business Profile 

Updating your profile regularly and leveraging all of its features can help you reach more customers and maximize brand presence. Here are 10 tips to use when maintaining your profile!

10 Tips for Your Google Business Profile

1. Use high-quality photos and videos that showcase your products or services.
2. Write a compelling and accurate business description that highlights your unique value to customers. 
3. Include relevant keywords that your target audience might search for.
4. Add your hours of operation, contact information, website URL and other relevant media pages.
5. Monitor ratings and address any positive and negative comments or reviews as quickly as possible. Analyze the traffic on your profile and make adjustments as necessary. 
6. Share timely news and promotions on your Business Profile page. 
7. Be aware of "community-suggested updates" and malicious suggestions that could change any information about your profile.
8. Make sure to check in weekly and deny any requests from third parties to become owners/managers of your profile.
9. Set up automated email notifications to stay informed about changes or updates to your profile. 
10. Keep an eye out for new features being added to Google My Business and take advantage of them. 

Bonus Tip: (Offer incentives for those who leave reviews!)

With a well-thought out Google Business Profile, you can create a comprehensive read that serves as your online presence and provides customers with detailed information about your business. To maximize the benefits of your Google Business Profile, make sure to keep it up-to-date with new and interesting content like images and videos related to your products or services and respond promptly to customer reviews. 

Of course, if you need any help crafting a great profile, our experts at Jason Hunter Design are here to help. Fill out the form below and in no time at all, utilizing the features on Google My Business will open up new opportunities for you, enabling you to reach a larger audience and giving a much-needed boost to your brand visibility in the digital world!