Every business owner has said this at some point: “We just need more leads.” More leads mean more opportunities, more conversations, and more chances to grow. That said, we know that consistently bringing in quality leads can feel like trying to fill a leaky bucket. You’re doing things, maybe even a lot of things, but it’s not adding up the way you’d hoped. We’ve got you. Let’s talk some lead-generating strategies that will help you get going in the right direction.

Common Challenges When Trying to Get New Leads

Before we get to the solutions, let’s discuss some of the hurdles, because you’re not alone, and you’re definitely not doing it “wrong.” There just might be a better way. Here are a few roadblocks we commonly see for businesses trying to generate leads.

“I’m posting on social media but not getting inquiries.”

The likes don’t seem to turn into clicks, and the clicks? Not turning into customers.

“I get word-of-mouth leads, but nothing consistent.”

It’s great when a referral comes in, but it’s unpredictable, and you can’t scale unpredictability.

“I’ve run ads, but they didn’t work.”

Maybe you tried Facebook or Google Ads but didn’t see a return. It felt like throwing money into the void.

“I don’t even know where to start.”

There are so many options. Email, SEO, paid ads, landing pages. It’s hard to know which lever to pull first.

“I don’t have time to ‘do marketing.’”

You’re busy running your business. You want leads, but marketing takes a backseat to urgent tasks.

Spoiler alert: You don’t need to do everything at once! But you do need a few key pieces working together. Let’s break those down.

Strategies That Actually Generate Leads

There’s no one-size-fits-all solution to bringing people in, but there are several proven strategies that businesses are using right now to fill their pipeline, mainly relying on 4 key components:

• Website Optimization

Your website is your home base. It’s where you control the message, the journey, and action steps to your offerings. You want to easily guide visitors into becoming leads. Make sure your website includes:

• Clear messaging that tells people what you do and who you help
• Easy-to-navigate menus and a mobile-friendly layout
• Strong calls-to-action (CTAs) on every page
• Lead capture forms for things like free quotes, consultations, or resources
• Trust-builders like testimonials, case studies, and awards

If your website isn’t converting, it’s time to tweak, not scrap! Very small changes (like a clearer CTA or faster page load) make a giant difference.

• Social Media That Drives Action

Social media may have been just posting for the sake of it 10 years ago, but now it can tell a story, and thus, it can lead somewhere. Across social platforms is where customer awareness happens, and where your audience gets a taste of your personality and value. To generate more leads from social:

• Include a direct link to your website or lead magnet in your bio
• Use Stories, Reels, and Lives to connect more personally
• Pin a high-converting post or promotion to the top of your feed
• Highlight a clear CTA in posts (there’s a delicate balance here, not every post needs to be a sales pitch!

Your content, whether it be educational or just for entertainment, has the potential to lead visitors toward the next step in your funnel. We’ll get more into sales funnels soon.

• Email Marketing

Once someone enters your ecosystem through a lead magnet, opt-in form, or contact submission, you’ve got to nurture that relationship. That’s where email comes in, and here’s why email still works:

• You’re speaking directly to people who already showed interest
• You can automate welcome sequences, promos, and check-ins
• It keeps you top-of-mind without needing to constantly post

What to send?

• Welcome emails with your story and next steps
• Educational content that solves a problem
• Offers, updates, or case studies
• A personal touch (even if automated!)

Email still has one of the highest ROI rates of any channel, but only if you’re using it strategically.

• Paid Ads The Convert

If you’re ready to scale faster or reach more of the right people, paid advertising can help you get there. The key is strategy, not just spend.

• Use Meta (Facebook/Instagram) ads for storytelling and interest-based targeting
• Try Google Ads to reach people actively searching for your product or service
• Use retargeting ads to follow up with people who’ve visited your site but didn’t convert

Real result: We recently delivered a Meta Ads strategy that achieved 16.8X ROAS and brought in $818K in sales for a client. That’s not by chance! It’s pairing the right offer with the right audience at the right time.

When all four of these components work together, your website, your social presence, your email flow, and your ads, you’ve got a full-on environment that attracts, nurtures, and converts leads consistently. Need help putting it all together? Let’s keep going.

Getting More Leads For Your Brand

Maybe you’re doing the work but not seeing results. Maybe you’ve got traffic, but it’s not converting. Maybe you’re just not sure where to begin. 

We’ve been there and seen it all! We help businesses like yours build systems that work, so your website, social media, email marketing, and paid ads all work together to bring in the leads you’re looking for.

If you’re ready to turn more clicks into conversations, and more conversations into customers, just fill out the form below. Let’s talk about what’s working, what’s missing, and how we can help you build a system that brings in leads consistently.