Human connection can feel diluted on social media platforms, especially with so much AI content to sort through. To bridge the gap between your brand and your audience, we need to put the ‘social’ back into social media! Here are five strategies to inspire authentic conversations and build trust with your audience on social media.

1. Share a Personal Story.

Personal stories offer an emotional touchstone for audiences to connect with. Offer a glimpse into your world by sharing your experiences. This helps establish a meaningful connection with your audience. 

For example, suppose you run a fitness brand and recently overcame a significant injury. Sharing your recovery journey can inspire others facing similar challenges. Or, something as small as a-day-in-the-life may offer the watcher something to connect with. Suppose they grew up in your hometown or frequent the same ice cream shop you do. This is what people will remember.

Pro tip: Close each story with a question to ignite a conversation. This will lead to more engagement and response from your audience.

2. Highlight Your Customers and Case Studies.

Your customers are the backbone of your business. Highlighting their success stories or experiences with your brand not only validates your business but also brings forward some interaction. For example, you can run a “Customer of the Month” feature on your social media platforms. This serves as recognition to the customer while showing your offerings, which enhances their loyalty to your brand and your audience’s curiosity. You also create some FOMO by giving them the hopes of being featured!

3. Share an Opinion and Encourage Response.

People love sharing their thoughts, especially on topics they are passionate about. Stir up a conversation by sharing an opinion on a trending topic, a recent industry development, or a general subject that aligns with your brand. This encourages your audience to engage in a dialogue. Their voice should be valued.

4. Discuss New Ideas.

Involving your audience in future plans for your brand can fuel engaging conversations. You also demonstrate transparency and foster a sense of belonging among your consumers by sharing new ideas or upcoming initiatives. For instance, if your brand is considering a new product launch, seek your audience’s thoughts. Ask them what they think about the packaging or the way the product works. This sparks excitement, valuable feedback, and conversations about your brand’s future direction.

5. Ask for Feedback. 

Content is king? More like the customer is king. Asking for feedback, especially on specific products or services, can invite productive conversations. Encouraging customers to share their favorite features of a product or their experience with a particular service helps you learn and grow. This also provides you wonderful testimonials to highlight on your social media platforms.

Making Social Media Work For Your Brand

While there are many actionable ways you can make social engaging for your audience, let’s quickly recap those 5 strategies:

• Share a personal story and ask your audience to share theirs.
• Highlight customer stories and experiences with your brand.
• Share an opinion on a relevant topic to stir up discussion.
• Discuss new ideas for your brand and seek feedback.
• Ask for specific feedback on your products or services.

Pro tip: Ask open ended questions to your audience to increase the engagement and authentic connection. Small authentic moments can spark bigger connections.

Now, if you’re ready to get lively in the social media space, full of authentic interactions, stronger customer relationships, and increased trust in your business, just fill out the form below and let’s start the conversation. We’ll get back to you soon!