The Benefit of Lazy Loading and How it Can Speed Up Your Website
In a world of fast food, fast cars, and fast fashion, the speed of a web page download is of utmost importance to a visitor, especially if they are on your site for the first time. If your web page takes too long to load, your visitor could easily lose interest and click away to the competition.
Networks and browsers appreciate smaller file sizes that use less bandwidth. When it comes to page speed, tons of factors contribute, and some of them are much more technical than others. The most glaring items that can be easily fixed have to do with the size of your images, the quality of your hosting, and how much “stuff” you have on your site (plug-ins included).
Lazy Loading Optimization
How is this optimization technique ‘lazy’? Lazy loading (also called on-demand loading) is a technique that web designers use to make sure a page loads quickly. This concept holds off on loading an image until it comes into view. To a website visitor, it will look like the image has loaded by the time they scroll down to see it and allows the content on a web page to load faster.
This is useful if you want to show all your images in a gallery. Or all your products on one page without pagination because it reduces time consumption and memory usage and optimizes content delivery. Not to mention that avoiding redundant coding is a cost-effective move for website owners.
If you are up to the task of taking care of on-demand loading, we recommend a plug-in for WordPress such as WPMU’s Smush (a benefit our Website Care Plan clients enjoy). However, there are other options, such as a3 Lazy Load.
And of course, if it’s just overwhelming, our team of experts would be more than happy to help.
Contact us to get started.
Jason Bass is a marketing strategist, community builder, and founder who turns bold ideas into real momentum. At the helm of Jason Hunter Design, Pixel Partner Digital, and The Citizen, he brings clarity to chaos, structure to startups, and firepower to brands ready to scale. Known for his visionary thinking and down-to-earth leadership, Jason helps businesses grow — not just in revenue, but in purpose and impact.