Copywriting is a key skill for content creators. After all, what good is great content if no one reads it? Emotive copy engages readers on an emotional level, making them more likely to stick around and read your content. So, how do you go about writing emotive copy? Here are five tips for copywriting to help you begin writing emotive copy for your readers.

Tips for Copywriting & Writing Emotive Copy

• Know your audience.

Who are you writing copy for, and what do they want to hear from you?

Before you write anything, it's important to consider who you are writing for: Knowing your audience before creating any content can help you write emotive copy that’s specific to your readers. You should ask questions like: What age group will read your copy? Where is your audience geographically located? Do they prefer to read a tone of wit, friendliness, or professionalism? 

If your audience tends to appreciate humor in the content they consume, you could include witty copy when discussing a dull topic. If suspenseful content drives your readers wild, then your copy can evoke anticipation and lead each sentence with clever hints of what’s yet to come. 

Once you understand the wants and needs of your audience, you can start creating content tailored to their liking. By understanding your audience’s interests, writing emotive copy that appeals to them becomes much easier.

• Write with a clear purpose.

What do you want to achieve with your writing, and how can you emotionally connect with your reader to achieve it?

If you want to create engaging content that truly connects with your readers, it’s essential that you understand the power of emotive language within the context of your purpose. 

Think carefully about what you want to achieve with your writing; do you want to inform your audience about a product? Educate them about a topic? Entertain them with fun facts and industry trends? 

Let's say you’re a new business owner in the health industry and are looking to share how you’ve adopted a healthier lifestyle. You want to inform your readers about the benefits this has provided you and how they can experience these benefits, too. 

Your readers may enjoy relating to you on a personal level, so include emotive copy that resonates with them and gets your point across by just keeping it real! Write about challenging workouts at the gym, the diet changes that you were dedicated to, and how you overcame challenges throughout your health journey. Maybe they are looking for clear-cut, how-to’s to get them started. 

Get readers engaged and excited about a healthier way of living by creating workout guides that show them how to exercise properly. Evoke emotion by including your own personal tips and tricks that helped you at the start of your journey. 

Keeping your copy genuine and authentic can convey an emotive message and a clear purpose throughout your content!

• Use strong language.

Choose your words carefully to create maximum impact.

Selecting the right words for your copy can significantly impact the overall message you are trying to share with your readers. Words should be carefully chosen to evoke emotion within your audience and entice them to read on. Rather than relying on bland language to get your point across, seek out strong words that create the greatest impact. Use bold, evocative language that will resonate with your audience.

You can do this by being specific and concrete in your descriptions. This will paint a vivid picture for your reader. Remember, sometimes copy with short, punchy writing will do a better job evoking an emotion from your reader than flowery, drawn-out content. Use vibrant language and let readers visualize and experience what you're trying to convey. Try not to overuse powerful words or phrases as they could quickly lose their desired effect- balance is key!

• Be concise.

Get straight to the point without waffling on. Make sure every word counts.

Writing effective and emotive copy doesn't have to mean using thousands of words. Sometimes, it's better to be brief and to get straight to the point without going on – you can still maintain an interesting and intriguing tone while being concise. 

Your focus should be on delivering a message to your customers in as few words as possible. Consider outlining key points of your message and making sure each point is relevant and meaningful. 

• Edit ruthlessly.

Cut out anything that isn't absolutely necessary!

When it comes to crafting the perfect piece of emotive copy, it pays to edit ruthlessly. It can be easy to get lost in the moment when writing and end up with lengthy, superfluous passages that detract from your overall message and clarity. 

Identifying and cutting out anything that isn’t absolutely necessary is one of the best ways to hone your writing and refine each piece of content. Editing ensures that every single word counts for something.

You can use these tips for copywriting to help you create compelling and arousing content with ease! If you are looking for assistance creating emotive copy for your business content, the Jason Hunter Design Team crafts quality content that will hit home with your audience. Fill out the form below and we’d be happy to connect with you!