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Your customers have more options than ever before, and if you’re not present where (and when) they need you, someone else will be. Even if you already have a strong understanding of your marketing strategy, it can be challenging to make sure your brand shows up exactly when and how they’re looking for you.

The future may feel like one big question mark speeding toward you at 88 miles per hour, but the unknown doesn’t have to stop you from building momentum. With these three go-to tips (Back to the Future-themed, of course), you can create a stronger marketing strategy starting now. Buckle up, grab your flux capacitor, and prepare to hit the gas!

Feeling the annual pressure to set big marketing goals, and then worrying about falling short? You’re not alone. Many of us rely on resolutions as a roadmap at the start of the year, only to find ourselves locked into unforgiving, pass-or-fail scenarios. If you’re ready for a more flexible approach to marketing that still delivers results, consider trading in those old resolutions for meaningful intentions.

Serving corporate clients or casual consumers, understanding the differences between these can inform your marketing strategy, then improve that bottom line. Grab a cup of coffee and let’s dive in.

It’s a clear morning and you’re grabbing coffee at the small café around the corner. The barista greets you by name, remembers you like a little cinnamon on top, and asks if your week’s going well. Outside, you see familiar faces heading to the farmer’s market. Maybe someone waves, maybe someone smiles, but either way, it’s a reminder: you’re home.

Markets change, trends come and go, and customer preferences shift. Even long-standing companies like LEGO, Coca-Cola, and Nike have had to change how they operate to stay competitive. They’ve updated their branding, explored new markets, and come up with fresh ideas, all to stay in touch with their customers and ahead of the game.