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Marketing. Just the mention of the word might make you want to hide under your desk, especially when you’re swamped with running your business. We get it. It can feel overwhelming, time-consuming, and, at times, intimidating. It’s a good thing it doesn’t have to stay that way! If you’re working with a limited budget or feeling stretched for time, there are achievable marketing goals you can set to amplify reach, build your brand, and attract more customers locally, digitally, and personally.

Chain emails were all the rage back in the day, not just for the quirky stories or shocking messages they delivered, but because they knew how to grab attention. They played on curiosity, created a sense of urgency, and kept readers hooked until the very last line. Today, those same tactics can be used to create emails that capture attention and drive action for your local business.

Perfectionism can be a business killer. Many entrepreneurs and business owners delay launching a product or service because they’re stuck fine-tuning every detail. While aiming for excellence is great, holding off on a launch until everything is perfect often leads to procrastination and missed opportunities.

Fear-based marketing sounds scary, but it captures attention by showing the consequences of inaction, creating a sense of need for a product or service. While it […]

This post contains an A-Z checklist intended to keep your seasonal campaigns from becoming the walking dread. Not all of these elements are necessary before creating […]