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Serving corporate clients or casual consumers, understanding the differences between these can inform your marketing strategy, then improve that bottom line. Grab a cup of coffee and let’s dive in.

It’s a clear morning and you’re grabbing coffee at the small café around the corner. The barista greets you by name, remembers you like a little cinnamon on top, and asks if your week’s going well. Outside, you see familiar faces heading to the farmer’s market. Maybe someone waves, maybe someone smiles, but either way, it’s a reminder: you’re home.

Markets change, trends come and go, and customer preferences shift. Even long-standing companies like LEGO, Coca-Cola, and Nike have had to change how they operate to stay competitive. They’ve updated their branding, explored new markets, and come up with fresh ideas, all to stay in touch with their customers and ahead of the game.

We’ve all been there after the holidays, staring at a fridge full of leftovers, wondering how many turkey sandwiches one can possibly eat. We know you’ll find creative ways to reinvent holiday leftovers at home, but are you doing the same with that seasonal inventory?

Every year, the day after Thanksgiving signals the start of the holiday shopping season. Stores open early, crowds line up for hours, and online deals go […]

Marketing. Just the mention of the word might make you want to hide under your desk, especially when you’re swamped with running your business. We get it. It can feel overwhelming, time-consuming, and, at times, intimidating. It’s a good thing it doesn’t have to stay that way! If you’re working with a limited budget or feeling stretched for time, there are achievable marketing goals you can set to amplify reach, build your brand, and attract more customers locally, digitally, and personally.