The Benefits of Video Sharing with Your Customers

The benefits of video sharing on your website and with your customers in modern times is priceless. With more customers turning to the internet for products and services each day, using video as a business tool allows you to connect virtually with your customers. When video is used effectively, your business is impacted in many positive ways! 

If you are intimidated by recording videos for your business but are still looking to better connect with your customers virtually, we’ll discuss why overcoming the discomfort of pressing record is so favorable for your business.

Why Is Video Important For Business?

Video can provide an important connection with your customers that is not possible through written word alone. The benefits of video sharing are countless. Here are a few listed below!

You Can Provide Effective Communication

Video sharing allows us to communicate visually, and this will make all the difference for your customers. Research shows us that people retain 80 percent of what they see, compared to 20 percent of what they read and only 10 percent of what they hear. 

If you’re a business owner and only send out email marketing campaigns without video, this may sound alarming. But, have no fear! Recording a simple video can close this gap for you, as it gives you the ability to visually communicate how your products work or how your services are offered. 

Consumers love to see their products on display before they make a purchase. In fact, 90 percent of online shoppers have said that videos are helpful with the decision-making process. You can help your customers make a decision and boost sales by clearly displaying your products and services visually via video. 

You Can Build Lasting Relationships with The Customer

When the customer can hear directly from the business owner through video, they feel much more valued and are likely to be more satisfied. They can come to not only see your product or service, but ask you questions and obtain more knowledge from you after watching your videos. 

We have all been on the other end of our phone as a consumer, listening to perpetual hold music. Sometimes it feels like an eternity passes by just to get mediocre customer service and no true resolve. Maybe we send an email about an issue with a product that goes unanswered for weeks, leaving us lost and doubtful as a consumer.

This is why video is important for business, especially regarding customer relationships. To establish a lasting relationship with the customer, show them that they are valued by providing videos to discuss their opinions, results, needs and wants, or issues with a product, etc. It will mean so much more to them than a long-awaited, half-answer via telephone or email. 

You Can Increase Efficiency

Taking advantage of using video can catapult efficiency for you and your customers. With the sharing of products and services being easier than ever, video saves everyone involved time and money. 

Video saves time by cutting down the commute to a store location or office for you and customers if you enable live events. Life gets busy. As business owners, we know this! Enabling live events online through video will allow your customers a flexible way to see your product or service and make a purchase throughout their busy day. 

Video also increases your sales over a geographical range if you have customers that are in another state or country. Video sharing gives more customers the opportunity to see your product or service, while giving you the opportunity to offer your business worldwide. 

The benefits of video sharing as a business tool are certain. If you think you’re ready to start creating videos for your customers but you aren’t sure where to start, our experts at Jason Hunter Design can help you navigate your video venture from start to finish. As always, we are here to help. Fill out the form below and let’s get connected!