When was the last time you planned a social media giveaway for your customers? If you haven’t yet, your customers would agree that it’s never too late to have a giveaway! Maybe you need more social media giveaway ideas that are creative and impactful, or you are intimidated because you’ve never had a giveaway before. No matter the case, we’ll walk you through how to make your giveaway an experience that your customers will value and remember. In this post you’ll find plenty of social media giveaway how-to’s and examples, all of which can benefit your business and your customers!

What Is a Social Media Giveaway?

A giveaway is exactly what it sounds like! It’s a chance for one lucky participant to win a free prize from your business. You will randomly select a participant after they have completed a requested task, such as following or liking your account or tagging other people in the post to create engagement. It’s fair game for everyone who interacts with the post and a chance to win a free gift, making participation very likely!

Why Have A Social Media Giveaway?

Having a giveaway can attract new customers and promote brand awareness for your business. They help your business reach a wider audience without extra costs and are a strong tool to utilize when promoting new products. Giveaways increase engagement on your account and give you the opportunity to interact more with your audience, strengthening your relationship with your customers. 

Social Media Giveaway Examples

If you’re thinking about having a giveaway but you aren’t sure where to start, we’ve gathered some fun social media giveaway ideas for you. Don’t forget to include a task that the participant will have to complete!

• • Write A Caption: post a business-related photo and have your customers create a caption for it 
  • Follow/Comment To Win: request that participants follow your account or comment on the post 
  • Tag x Amount Of Friends: request participants to tag friends in the post 
  • Use A Branded Hashtag: create a hashtag for your brand and request the participant use it on a post 
• Repost/Share: request that participants repost your giveaway photo and tag your business or use your hashtag when they share

There are many more social media giveaway examples you could choose from, like digital scavenger hunts or poem submissions. If you need more social media giveaway ideas, a simple web search should bring up many more creative giveaway ideas for you!

What Makes A Successful Giveaway?

There are a few things to consider before launching your giveaway on a whim. In order to ensure your giveaway is successful for your business and your customers, take a look through some questions below. You may find it helpful to ask yourself these questions while creating your giveaway gameplan. 

• What’s A Good Prize To Offer? 

Your participants will be looking for a prize that’s exciting and relevant to your business when they enter your giveaway. If you offer a service, which could be anything from hair styling to commercial deep cleaning to website designing, you can offer free services as your giveaway prize. If you sell certain products, offer free products to the selected winner. Not just small samples, but full-sized products so that the incentive to participate is that much more! Be sure that what you offer is relevant to your product or service so that you stay on brand with your business.

• How Long Will It Last? 

You want your giveaway to last long enough that you secure entries and positive engagement on your account, but not so long that participants become impatient or forget about the giveaway. Two weeks is a good amount of time for a social media giveaway. Anything under that and you risk prematurely losing participants, while anything over that may cause the anticipation of the giveaway to falter. 

• How Will The Winner Be Selected?

Part of the appeal to participating in a social media giveaway is that every participant has a fair shot of winning the offered prize, provided they complete the small task requested of them. There are tools you can use to track your social media giveaway, such as WooBox, which you can visit here. If you aren’t looking to spend money on your social media giveaway, Google has a random number generator that you can use to select a winner based on the number generated. Just ensure that your selection is fair for all participants.

Whether you are trying to encourage more engagement on your social media posts, increase brand awareness, or promote a specific product or service, launching a social media giveaway is a great way to interact with new and regular customers alike. If you want to launch a giveaway for your business but are looking for more guidance, our experts at Jason Hunter Design are always happy to help. Fill out the form below and we’ll help you get started!