Websites are valuable digital assets for your business, but they are vulnerable. Even with security measures in place, the loss of a website is always a possibility. So, how do you protect all of your hard work?

Backup your website. A website backup safeguards your work and data if something happens to your site, like a cyber attack, natural disaster, or server shutdown. While backups do not prevent disasters or deter hackers, they will help you avoid the worst-case scenario—losing your website.

Backups serve two main purposes:

1) They allow you to restore data if something goes wrong, and

2) they enable you to access former versions of your site should you need them again.

So, the importance of backups is no contest, but the question remains: where should you store them? 

Storing Website Backups

Storing your data on the same server as your website, also known as on-site storage, comes with risks if there are server issues. It is highly recommended to store your backup files in a safe location off-site, like in an external drive or cloud storage. Off-site backup storage is recommended for the most reliable protection against data loss. 

Note that some off-site services require a subscription or investment, but the benefits will outweigh the cost. It's also wise to set up notifications for when the backups occur, so that you're aware if something goes wrong. 

Performing Website Backups

Backups can be manually performed or automated, but automated backups are usually recommended for their convenience and accuracy. These allow you to perform backups on a regular schedule. Ideally, backups should be conducted at least once a week.

Manual backups should also be done, but throughout the stages of site development and when there’s any maintenance done to your site. This is so you have a recent version available if something goes wrong with the live version. 

Reliability and Security of Website Backups

You want the integrity of your data to stay intact, so prioritize the reliability of backups to protect your information. Periodically test your site backups to make sure they run properly and check the security of your backups, how often they are updated, and if they are stored securely. 

Consider using encryption if you’re looking for more security to protect sensitive information. Encrypted backup copies guarantee that even if the files fall into the wrong hands, they won't be accessed without the key. 

(Good security includes keeping passwords and logins protected! If you missed our newsletter about password best practices, you can sign up at the bottom of this page to get pro tips straight to your inbox.)

Tools and Resources for Website Backups

There are several backup tools and resources out there that can help you set up the perfect backup solution for your website. Some of these include:

• Cloud hosting services: such as Backblaze or iDrive
• Third-party backup services: like VaultPress and BackupBuddy (for WordPress)
• Your web hosting provider: most good hosting companies provide automatic backups of your site on a periodic basis. 

*It's crucial to bear in mind that relying solely on your hosting company in the event of server issues is not advisable. While some off-site backups require a small investment, the long-term benefits of saving your site are worth it. We advise utilizing off-site storage for best protection.

No matter what backup solution you choose, keep backups of your site so that in an emergency, all of your important data is safe, secure, and easy to access. Ready for professional help or need help with your site? Just fill out the form below. Backup to be safe instead of sorry!